Head of Accounts

About the role

We are hiring a Head of Accounts to lead, scale, and evolve our client services organization. This is a senior leadership role responsible for: Owning client relationships and retention Driving performance outcomes across accounts Building and mentoring a high-performing account management team Acting as the bridge between strategy, media, creative, and analytics You will play a critical role in shaping how Matchnode delivers value to digital health clients-balancing growth, compliance, and operational excellence.

Responsibilities

• Client Leadership & Growth
• Own executive-level relationships across key healthcare and digital health clients
• Drive retention, expansion, and overall account health
• Lead quarterly business reviews (QBRs) and strategic planning sessions
• Identify growth opportunities across channels (Meta, Google, YouTube, etc.)
• Performance & Strategy Oversight
• Ensure all accounts are delivering against KPIs (CPA, ROAS, patient acquisition, etc.)
• Translate complex healthcare marketing challenges (state fragmentation, insurance nuances, compliance constraints) into actionable strategies
• Partner with media, creative, and analytics teams to drive continuous optimization
• Champion data-driven decision making using metrics like conversion rates, CAC, and LTV
• Team Leadership & Development
• Lead and mentor Account Directors / Account Managers
• Establish clear performance standards, workflows, and communication cadences
• Build a scalable account management structure as the agency grows
• Foster a culture of accountability, ownership, and continuous improvement
• Operational Excellence
• Improve processes across onboarding, reporting, and client communication
• Ensure consistent delivery across accounts while maintaining a high bar for quality
• Collaborate with leadership on resourcing, forecasting, and capacity planning
• Drive cross-functional alignment between accounts, media, and creative
• Healthcare & Compliance Stewardship
• Ensure all client work aligns with HIPAA, PHI, and platform policies
• Work closely with legal/compliance stakeholders when needed
• Maintain deep understanding of healthcare marketing constraints and opportunities

Requirements

• 5-10+ years in digital marketing, with significant experience in both media buying strategy and account management
• Proven leadership experience managing account teams in an agency environment
• Strong background in paid media (Meta, Google, YouTube) and performance marketing
• Experience working with health care businesses
• Leadership & Skills
• Strong executive presence with ability to influence senior stakeholders
• Data-driven mindset with strong analytical capabilities
• Ability to balance strategy and execution
• Excellent communication and organizational skills
• Comfortable operating in a fast-paced, high-growth environment
• What Success Looks Like
• High client retention and expansion across key accounts
• Consistent performance improvement across campaigns
• A scalable, high-performing account management team
• Strong internal alignment across media, creative, and analytics
• Matchnode recognized as a strategic partner-not just a vendor

Benefits

Additional Information

About Matchnode Matchnode is a performance-driven digital marketing agency focused on helping healthcare and digital health companies acquire patients, scale responsibly, and build modern growth engines. We specialize in HIPAA-compliant advertising, full-funnel strategy, and data-driven execution across platforms like Meta and Google. Our clients include virtual-first care companies, healthcare startups, and innovative health systems. We operate at the intersection of strategy, media, creative, and analytics-with a core mission of improving patient access and outcomes through smarter marketing.

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