Senior Field Marketing Manager
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About the role
Reporting to the Director of Field Marketing, the Senior Field Marketing Manager is a strategic marketing leader and AI-forward practitioner with a proven track record of driving revenue growth in their assigned segment. This role sits at the intersection of marketing innovation and sales enablement, leveraging cutting-edge AI tools and data-driven insights to create high-impact, event experiences that accelerate pipeline and close deals faster. You'll collaborate closely with sales, business development teams, and the broader marketing team to develop and execute integrated field marketing/event programs that create urgency, shorten sales cycles, and deliver exceptional customer experiences across priority accounts. Success in this role requires deep expertise in B2B SaaS event marketing, AI-powered marketing technologies, and the ability to build strong cross-functional partnerships. If you're a results-oriented field marketer with multi-channel experience, a passion for creating unique event experiences, expertise in leveraging AI to scale personalization and insights, and a collaborative spirit-this role is for you.
Responsibilities
- Partner Closely with Sales: Be the dedicated POC for your assigned segment, work hand-in-hand with segment sales leaders, account executives, SDRs to identify priorities and develop strategic event marketing programs that engage priority accounts and accelerate pipeline.
Requirements
- 5-7 years of B2B marketing experience with a minimum of 4 years in field marketing/event experience for a high-tech or SaaS company. Proven success developing and executing integrated campaigns that drive measurable pipeline and revenue growth.
- Demonstrated experience leveraging AI tools for marketing applications including generative AI for content creation, predictive analytics for targeting and scoring, and AI-powered personalization at scale.
- Proven ability to execute integrated programs that combine field marketing scale with account-level personalization and strategic thinking with AI-enabled execution.
- Strong analytical and strategic planning skills with the ability to translate business objectives into actionable marketing strategies. Comfort working with AI-generated insights and translating data into recommendations.
- Exceptional interpersonal and communication abilities. Proven track record building strong relationships with sales leaders and cross-functional partners. Experience articulating the value of AI-powered marketing initiatives to diverse stakeholders.
- Proven ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in fast-paced environments. Track record of using AI and automation to increase productivity and scale impact.
- Experience using MarTech such as Marketo, Outreach, Salesforce, Splashthat, Reachdesk.
- Experience using AI-powered tools: Claude, Jasper, Copy.ai or similar generative AI platforms.
- Ability to travel up to 20% of the time.
- #LI-AP3
- #LI-Remote
- Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and/or training. Your recruiter can share mor
Benefits
Additional Information
ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You'll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won't just contribute. You'll make things happen-fast. Sr. Field Marketing Manager (7 month contract) Remote Field Marketing | ZoomInfo
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Company Intel
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