VP, Marketing & PR - EMEAI

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Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Be a Leader Who Shapes What's Next At Tapestry, our VP+ leaders are bold vision-setters, brand builders, talent shapers and enterprise thinkers. We expect every VP to lead through the lens of our Leader Success Profile: six capabilities that define how we drive growth, build the future and elevate our people and brands: Activate the Vision - Turn strategy into action and bring others along with clarity and purpose Build the Brand - Make consumer-led decisions that strengthen relevance and equity Inspire and Develop - Grow inclusive, high-performing teams with vision and accountability Expand the Reach - Operate beyond function and region to unlock greater impact Lead with Courage - Navigate change, challenge norms, and act with integrity Own Your Impact - Set high standards, deliver results, and hold yourself and others accountable These expectations apply to how you show up, how you lead, and how you make an impact at scale. Job Title: Vice President, Marketing & PR - EMEAI Primary Purpose: The Vice President, Marketing & PR - EMEAI will lead Coach's regional marketing strategy across digital, retail, outlet and wholesale channels. They will activate a bold consumer-first vision that drives business growth and elevates Coach's presence in the region. This leader will operate at the intersection of brand, region, and function, bringing enterprise-level thinking, strategic agility, and a strong focus on customer insight to the role. They will be responsible for delivering impact through the following key leadership accountabilities: Activate the vision by setting a bold, consumer-first strategy for Coach marketing in EMEAI, translating global priorities into regional actions that fuel growth and elevate the brand. Bring clarity and alignment across a complex matrix of global, regional, and functional stakeholders. Build the brand through breakthrough, data-driven marketing that drives acquisition, retention, and engagement across retail, outlet, digital, and wholesale. Champion a regional strategy that reinforces global brand equity while remaining attuned to local nuance. Inspire and develop a high-performing, diverse team by fostering an environment of innovation, accountability, and continuous growth. Coach and stretch talent while building a culture of brand pride and agility. Expand the reach by forming strong partnerships across regions and functions, anticipating cultural and consumer shifts, and unlocking opportunities through collaboration. Act as a connector between global brand ambition and local market execution. Lead with courage by championing new approaches in media, personalization, and storytelling. Push creative boundaries while navigating ambiguity and organizational complexity. Own your impact by showing up with consistency, integrity, and ownership. Set a high bar for collaboration and deliver results with clear accountability. Be a visible and trusted leader across the EMEAI region and within the global Coach network. Experience Profile: 10+ years of progressive marketing leadership experience, preferably in FMCG or Lifestyle Brands Proven ability to activate a global brand vision within a regional context, balancing enterprise strategy with local relevance Strong track record of building data-led, omni-channel marketing strategies that drive consumer acquisition, engagement and retention Experience leading and developing diverse, high-performing teams; known for cultivating a culture of innovation, accountability and results Demonstrated strength in building brand equity and delivering measurable impact through storytelling, personalization and insight-driven marketing Adept at navigating matrixed organizations and building cross-functional partnerships to accelerate growth How You Will Lead: Deliver the company strategy in region with the regional consumer in mind, and communicate it frequently so all employees have clear expectations Make bold decisions grounded in customer truth and commercial savvy Prioritize people, developing others and modeling inclusive leadership Operate with an enterprise mindset, collaborating across brands, regions, and functions Take ownership of your leadership impact and drive results that matter At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes

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