Product Director, Banking Engagement
External
Crypto · Hong Kong Sar, Hong KongPrepare for this interview
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About the role
This is a high-impact leadership role for a Product Rockstar who thrives at the intersection of customer centricity and data-driven growth. You will move beyond traditional product management to lead a culture of rapid experimentation, leveraging AI to accelerate prototyping and operational efficiency. Your goal is to turn "idle cash" into a high-engagement banking experience that users rely on daily. Life @ Crypto.com Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team. Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions. Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth. Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another. One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. Are you ready to kickstart your future with us?
Requirements
- Engagement & Activation Expert: 7-10+ years of product leadership at high-growth consumer fin-techs, neo-banks, or digital marketplaces. You have a "rockstar" reputation for driving user activation and engagement
- Experimentation Native: You are used to high-frequency A/B testing and managing products through a rigorous data-driven lens. You know how to find the "signal" in the noise.
- Customer Centricity: You have a strong sense of product design and a proven ability to identify and solve customer pain points through intuitive UX.
- Strategic & Structured: You possess exceptional structured thinking and communication skills. You can break down a 3-year vision into clear, actionable, and measurable milestones.
- AI Utility Power-User: You leverage AI tools in your daily work to move faster and expect your team to do the same. You are excited by the efficiency gains of modern prototyping.
- Commercially Astute: You understand the "why" behind the numbers; specifically the value of deposit retention and cross-selling in a financial ecosystem.
- (Bonus point) Banking Industry Knowledge: A strong grasp of the neo-banking and payments landscape across the US and Europe (including rails, user expectations, and regulatory frameworks).
Benefits
Additional Information
Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products. The Mission Your mission is to bridge the gap between "Trading" and "Banking." You will provide the real-world utility that turns active traders into primary banking users, positioning the platform as their central cash liquidity engine. By unifying fiat and stablecoin balances into a seamless neobank experience, you will drive the ecosystem-wide "Primary Account" status.
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