Marketing Manager, Spain & Italy FTC

About the role

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. Marketing Manager Southern Europe (Italy & Spain) | Based in Spain | Native Italian or Spanish speaker SharkNinja is moving fast. We're a social-first, commerce-first business and the gap between great marketing and great results has never been smaller. We need someone who gets that, lives it, and wants to help us win in two of our most exciting European markets. This is a category marketing role at its core, but in 2026 that means contributing across the full picture: from go-to-market execution and product storytelling to affiliate programmes, creator seeding, and social commerce performance. If you love getting things done, moving quickly and seeing your work directly show up in sales data, read on

Responsibilities

• Category Strategy & Launch Execution
• Execute go-to-market plans across Italy and Spain, from pre-launch preparation through to sustained in-market growth.
• Ensure product positioning and messaging connects with local consumers, not translated global copy.
• Manage multiple overlapping product workstreams and keep everything on track across demand generation media, social, affiliates, digital and in-store.
• Partner with Product Development, Sales, PR and IMC teams across EMEA and the US to deliver standout launches.
• Support category pricing strategy by analysing market trends, competitor moves, and customer data to inform decisions that drive volume and margin.
• Social, Content & Affiliates
• Coordinate creator seeding programmes in Italy and Spain, ensuring the right products are in the right hands well before launch day.
• In collaboration with the social and affiliates team, brief and oversee the creation of launch-defining social content that generates real cultural conversation, not just impressions.
• Build and activate an affiliate ecosystem across creators, influencers, and retail partners in both markets.
• Work closely with local agencies and internal teams to produce content that performs across TikTok, Instagram, Amazon, and beyond.
• Identify what is working, move budget behind it quickly, and stop what is not.
• eCommerce & Performance
• Track eCommerce performance across DTC, Amazon, and TikTok Shop, identifying opportunities and flagging issues early.
• Monitor PDP quality, conversion rates, and content effectiveness at SKU level.
• Use the SharkNinja Marketing Dashboard and weekly performance data to surface insights and support fast decision-making.
• Support your manager on P&L tracking and category goal delivery.

Requirements

• Strong Category Marketing, Product Marketing, or a closely related field, ideally in consumer goods, appliances, or FMCG.
• Native fluency in Italian or Spanish, with strong working proficiency in English. Both languages is a big plus.
• You are based in Spain.
• Real hands-on experience with affiliate marketing and social commerce, not just awareness of them.
• Commercially aware: you can read a P&L, interpret data, and know what questions to ask.
• A track record of working with creators and agencies to produce content that actually performs.
• Deep knowledge of the Italian and/or Spanish retail landscape, including Amazon and key retailers.
• The kind of energy that raises the pace of a team, not slows it down.
• Outstanding organisational skills. You are managing multiple markets and overlapping launches simultaneously.
• Why SharkNinja
• We move fast. We back good ideas. We want people who want to build something.
• Our Culture
• At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and

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