Product Marketing Manager, Premium Growth

Responsibilities

• Identify and prioritize opportunities to grow the Premium subscription business through subscriber acquisition and retention
• Deeply understand target audience segments - across SMBs and Consumers - and their lifecycle experience including consideration, conversion, onboarding
• Collaborate with product management, engineering, design, and marketing teams to optimize upsell, sign up, and onboarding flows for the best possible subscriber experience
• Rigorously test and optimize copy, creative, and messaging to drive business growth via new subscriber acquisition and retention, in marketing channels and in-product surfaces
• Build and maintain a backlog of hypothesis-driven growth experiments across web and mobile platforms
• Collaborate with data science and marketing analytics teams on targeting, segmentation, reporting, and ad hoc analysis to ensure world-class experimentation design, driving business outcomes and informing future experiments

Requirements

• 5+ years of experience in product marketing, growth marketing, consulting, or related field
• Track record of designing, executing, and iterating A/B tests; analyzing and translating data into business impact and customer insights; and communicating learnings broadly to inform business strategy
• BA/BS degree in Marketing, Business, Economics, Communications or a related field, or equivalent experience
• Experience leveraging AI/LLM-powered tools and workflows to improve member experience and inform decision-making (e.g., AI-assisted insights generation, prototyping).
• Growth mindset, curious, self-aware, and passionate about continuous improvement
• Strong attention to and command of detail, and project management skills to focus on key outcomes amidst competing priorities and tight deadlines
• Great collaboration skills to connect with wide set of cross-functional teams (product management, design, and data science teams); experience building new connections quickly and working together to craft a more fully realized answer
• Demonstrated experience operating proactively in ambiguity, self-starter who can manage through open-ended situations in a fast-paced startup environment
• Excellent communications skills; able to distill complex concepts into clear and concise language for senior-level management and various stakeholders
• Suggested Skills:
• Marketing
• Growth experimentation
• Communication
• Collaboration
• Data analysis
• The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits .
• Equal Opportunity Statement
• LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the oppo

Benefits

Additional Information

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role will be based in San Francisco Bay Area or NYC. We're looking for an exemplary Product Marketer to lead growth experimentation for the LinkedIn Premium subscription business. As a Growth Product Marketing Manager, you will play a critical role in driving growth for the Premium subscription portfolio - across offerings for SMBs and Consumers. You'll have the opportunity to shape the subscription acquisition and retention funnel across marketing channels and product touchpoints to deliver the right message, with the right offer, to the right customer at the right time. You'll collaborate with cross-functional stakeholders to ensure the customer journey is consistent, and help customers understand how LinkedIn Premium's experiences can help them achieve their goals. You have demonstrated experience navigating ambiguity, driving clarity, and influencing strategy through to detailed execution and performance measurement.

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