Performance Marketing Manager

About the role

We're hiring a Performance Marketing Manager who knows how to turn budget into pipeline. This is not a "set it and forget it" role. You'll own strategy, execution, and optimization across paid channels - with clear accountability for results. You'll manage multi-platform campaigns across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, and emerging channels. The goal is simple: generate qualified leads and profitable growth while improving efficiency month over month. If you think in funnels, obsess over metrics, and test relentlessly - this role is for you.

Responsibilities

• 1.
• Paid Media
• Strategy & Execution
• Build and manage performance campaigns across Google Ads, Meta, LinkedIn, X, Reddit, TikTok, and other paid channels.
• Design full-funnel strategies for B2B lead generation and sales growth.
• Launch campaigns from scratch - structure, targeting, tracking, creative direction, and optimization.
• Write high-converting ad copy and collaborate on creative production.
• Align messaging across paid, organic, and content efforts.
• Optimization & Scaling
• Monitor campaigns daily and make proactive adjustments.
• Run structured A/B tests across creatives, audiences, bidding strategies, and landing pages.
• Optimize budgets, bids, and targeting to improve CPA and ROAS.
• Identify scaling opportunities while maintaining efficiency.
• Stay ahead of algorithm shifts, privacy updates, and platform best practices.
• Analytics & Reporting
• Track and analyze performance metrics: CTR, CPC, CPL, CPA, ROAS, CVR.
• Use Google Analytics, Tag Manager, and platform dashboards to evaluate attribution and funnel performance.
• Build clear performance reports with insights - not just numbers.

Additional Information

Job Title: Performance Marketing Manager Employment Type Full-Time (Remote) Working Hours U.S. Time Zones

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Pavago? Share your experience