Product Marketing Manager

About the role

The Product Marketing Manager I manages and supports the overall vision, goals, and objectives for MedImpact products and services launched and maintained in the market. This position is responsible for supporting the market launch of new products, product enhancements, and product extensions as well as the end-of-life market ramp-down of existing products. Monitors and assesses existing product performance to ensure products and services are successful, meets corporate operational excellence criteria, and yields revenue to meet target goals. Develops effective segment specific product marketing strategies to drive sales and maximize revenue. Essential Duties and Responsibilities include the following. Other duties may be assigned. Manages launch planning and ensures all product plan elements and operational readiness components are in place for a successful market launch. This includes supporting the development of sales enablement materials, training tools and materials, product pricing, product pricing pages, and contract language. Responsible for the delivery of internal, subsidiary, and third-party products into PBM sales and account management teams, which includes new products, product extensions, and product enhancements, under development, from product concept and approval through deployment. This may include support of product strategy definition, product plan, product canvas, product roadmap, and competitive intelligence. This position will interface with other areas within the company, including Sales, IT, Contract Management, Account Management, Operations, Finance/Analytics and Project Management. Synthesizes and creates compelling content for executive presentations, battle cards, feature matrices, market segment playbooks, SWOT, win-loss analysis, pricing comparisons, etc. Identifies, analyzes, and monitors existing product performance on a regular basis and suggests actions for products and services that materially contribute to overall mission and strategy of the company and product. Provides product marketing oversight for assigned products and services, including annual strategic product planning; revenue and expense budgeting and forecasting; pricing; sales strategy development and facilitation; product positioning, packaging, and messaging; marketing and sales material development; product training, assessment, and support; RFP support; and product demonstrations. Support Marketing Communications, Sales, and Account Management in development of segmented strategies and product related content for internal and external use and distribution. Support in-depth primary and secondary research, analyzes information and data, including interviews with internal and external sources to better understand competitor products, go-to-market strategy, and win/loss results. Utilizes information retrieved to prepare market segment playbooks and provide product owners market insight during product development. Supports the completion of all documentation throughout the product or project lifecycle, including business cases, business plans, business requirements, and product toolkits. Stay current with PBM and healthcare industry trends to integrate into the above referenced deliverables. Supervisory Responsibilities No supervisory responsibilities Client Responsibilities This is an internal and external client facing position that requires excellent customer service skills and interpersonal communication skills (listening/verbal/written). One must be able to; manage difficult or emotional client situations; Respond

Benefits

Additional Information

Exemption Status: United States of America (Exempt) $85,356 - $115,232 - $145,107 "Pay scale information is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any selected candidate or employee, which is always dependent on actual experience, education, qualifications, and other factors. A full review of our comprehensive pay and benefits will be discussed at the offer stage with the selected candidate." This position is not eligible for Sponsorship. MedImpact Healthcare Systems, Inc. is looking for extraordinary people to join our team! Why join MedImpact? Because our success is dependent on you; innovative professionals with top notch skills who thrive on opportunity, high performance, and teamwork. We look for individuals who want to work on a team that cares about making a difference in the value of healthcare. At MedImpact, we deliver leading edge pharmaceutical and technology related solutions that dramatically improve the value of health care. We provide superior outcomes to those we serve through innovative products, systems, and services that provide transparency and promote choice in decision making. Our vision is to set the standard in providing solutions that optimize satisfaction, service, cost, and quality in the healthcare industry. We are the premier Pharmacy Benefits Management solution! Job Description

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