General Manager- Birmingham City FC

About the role

Planning Collaborate closely with Birmingham City FC leadership and Levy stakeholders to define and deliver clear, measurable strategic plans Work with the club and Levy leadership to position Birmingham City Football Club as a flagship, benchmark venue within the Levy portfolio-piloting new concepts, technology, and fan experience innovations Maintain a structured, data-led, and results-driven approach with a focus on continuous improvement Monitor football, retail, and hospitality trends to ensure the club remains competitive at a Premier League and global stadia standard Lead planning and delivery of capital projects, fan experience enhancements, and future-facing initiatives aligned to the Sports Quarter vision Operations Own and lead the delivery of exceptional food, beverage, and service standards across a complex, multi-outlet stadium environment Ensure full operational readiness across high-volume matchdays, premium hospitality, conferences, and large-scale external events Lead the continuous evolution of retail, bar, and hospitality concepts to ensure Birmingham City FC is recognised for industry-leading fan and guest experiences-not just matchday execution Coordinate multiple partners, including street food operators and external vendors, to deliver a consistent, seamless experience across internal outlets, fan zones, and external spaces Drive a fan-first, experience-led culture across all teams and touchpoints Maintain best-in-class quality, presentation, and service standards aligned with brand and global benchmarks Oversee supplier and partner relationships to ensure quality, innovation, and cost control Lead health & safety and compliance across all areas of the operation Act as the senior operational link between the club, Levy, partners, and internal teams People Build and lead a high-performing, scalable team structure across permanent and event-based workforce Develop and execute recruitment, training, and deployment strategies for high-volume operations Create an engaged, high-energy culture centred on pride, accountability, and delivering exceptional fan experiences Drive performance through clear KPIs, coaching, and succession planning Ensure strong, consistent communication across all levels and functions Recognise and reward performance while fostering long-term talent development Maintain full HR, legal, and compliance standards Financial & Business Development Hold full accountability for financial performance across a complex, multi-channel F&B operation Treat the stadium as a multi-channel business, leveraging data, insight, and fan feedback to grow revenue across retail, hospitality, conferencing, and external events Partner with Finance to deliver robust forecasting, budgeting, and P&L management Drive revenue growth through innovation, commercial strategy, and enhanced guest exp

Additional Information

General Manager - Birmingham City FC, Birmingham Full-Time / Permanent up to £70k + excellent benefits including healthcare, wellbeing support, 23 days' annual leave plus bank holidays, life assurance, meals on duty, and more. We're looking for... A passionate, data-driven leader who can inspire teams to deliver best-in-class food and beverage experiences at Birmingham City Football Club. This role carries full accountability for creating an exceptional matchday and non-matchday hospitality offering that reflects the club's ambition, heritage, and growing vision-across high-volume kiosks and bars, premium lounges and boxes, major conferences and events, and an expanding fan zone and external estate. This is a flagship opportunity for a dynamic and inspirational senior hospitality professional, experienced in operating at scale across stadiums, live events, conferences, and complex multi-outlet environments. We're seeking a true people leader and food enthusiast with the capability to drive consistency, quality, and innovation at benchmark and global standards. You will be at the heart of the club's long-term transformation, playing a key role in its journey towards a new Sports Quarter. This includes helping position St. Andrew's at Knighthead Park as a leading reference venue within the Levy portfolio and across UK and global stadia. Working in close partnership with the club, Levy, and a network of third-party and street food partners, you will lead the evolution of a joined-up, best-in-class hospitality ecosystem. This role is not about maintaining the status quo-it's about driving new concepts, increasing spend per head, and redefining fan experience across all touchpoints. About Levy Levy is about elevating experiences. As a leading global hospitality partner, we design and deliver unforgettable guest moments that prioritise people and the planet. Trusted by iconic venues and sporting institutions, we bring innovation, insight, and operational excellence to every partnership-working collaboratively with clubs and partners to create industry-leading, future-focused hospitality destinations.

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