Storytelling Marketing
External
Sana-roles · Stockholm, SwedenPrepare for this interview
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Responsibilities
- Position Sana's products and develop compelling messaging that cuts through the AI noise.
- Identify exciting ways to announce our new features to the world.
- Equip a 4k-strong field team for Sana's launches and strategic initiatives with everything from top level positioning right down to talk tracks, objection handling, deal coaching frameworks, and beyond.
- Partner closely with Product, CS, and GTM teams to shape go-to-market readiness. ensuring sellers can confidently articulate how our products differentiate and add value.
- Create compelling narratives and write high-impact content that educate the global Revenue organization on the future of AI-driven customer outcomes and how to sell it.
- Identify opportunities to build scalable systems and playbooks for all of the above.
- Run on anything else within marketing that is an important problem to solve and you find interesting.
- Preferably you have
- As much love for strategic thinking as you do execution. You're comfortable defining vision and strategy while also building programs, content, and tools yourself.
- Learned the value of ruthless prioritization and are intolerant of indecision.
- Experience in building high-impact enablement functions at scaled, high-growth tech companies.
- Strong executive presence, exceptional communication skills, and the ability to influence across global teams and senior leadership.
- A keen eye for the role of taste in storytelling and a love for writing.
- Familiarity with AI or experience in deep tech sector communications.
- Written content for C-level executives or other high-visibility stakeholders.
- Excitement for and judgment in using AI to strengthen your work and skills.
Benefits
Additional Information
Marketing at Sana Sana is an AI lab building superintelligence for work. We believe organizations can accomplish their missions faster when humans can effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. As part of Workday, we are committed to building AI that augments people. If that's a mission that excites you, you're in the right place. We are seeking an experienced pi-shaped marketer to accelerate and steer Sana's next stage of growth. The ideal candidate thrives in fast-moving environments, enjoys operating in ambiguity, and combines strategic vision with a builder's mindset. They're an excellent writer and storyteller with a passion for enabling customer-facing teams to perform at scale.
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