Director, Brand & Content Strategy

Responsibilities

• Brand strategy and positioning: Lead the brand strategy across the business, ensuring we have a clear and differentiated position in the market. You'll define the brand vision and identity, and bring consistency and clarity across audiences, programs, and channels.
• Creative direction and execution: Own the creative vision, setting standards for visual identity, messaging and storytelling, partnering with internal teams and external agencies to bring it to life.
• Content & Thought Leadership: Drive Iterable's content strategy, including flagship research, executive thought leadership, SEO content, and data-driven storytelling that amplifies our point of view with senior leaders (VP-C-suite).
• Integrated Brand Campaigns: Lead integrated brand campaigns, driving the overarching narrative, creative concept, and market-facing storytelling that builds preference and elevates the brand.
• Measurement & Impact: Define how brand impact is measured, including awareness, consideration, engagement, and influence on pipeline and revenue.
• Team Leadership: Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability.
• We'd love to hear from people with:
• 10+ years of experience in brand, creative, or content leadership roles, ideally in B2B SaaS or high-growth technology companies.
• Proven experience building and evolving a brand through a period of scale or market transition.
• Strong strategic instincts paired with excellent creative judgment.
• Experience leading teams and working with external agencies.
• Ability to translate complex products into clear, compelling stories.
• Comfort operating at both the strategic and executional level.
• Strong executive presence and the ability to influence cross-functional partners.

Benefits

Additional Information

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement-all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences. Our success is powered by extraordinary people who bring our core values-Trust, Growth Mindset, Balance, and Humility-to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That's why we've been recognized as one of Inc's Best Workplaces and Fastest Growing Companies , and were recognized on Forbes' list of America's Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront's Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work . With a global presence-including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide-we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let's shape the future of customer engagement together!

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