Director, Integrated Demand Programs

Responsibilities

• Own Integrated Demand Strategy
• Develop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)
• Build persona-based, multi-channel programs across paid, owned, and earned channels
• Align programs to the full funnel (awareness → pipeline → revenue)
• Own content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion
• Translate business goals into data-driven strategies aligned to aggressive growth targets
• Drive Pipeline and Revenue Impact
• Own pipeline targets and marketing-sourced and influenced revenue
• Partner with Sales to align on ICP, account targeting, and GTM priorities
• Optimize conversion across the funnel using data, analytics, and AI-driven insights
• Drive measurable improvements in funnel velocity and efficiency
• Lead Integrated Campaign Execution
• Orchestrate campaigns across:
• Digital (web, paid media, SEO/SEM)
• Field marketing (events, ABM)
• Content (thought leadership, case studies, AI narratives)
• Lifecycle and nurture programs
• Ensure consistent messaging and seamless customer experience across channels
• Own end-to-end campaign lifecycle: strategy, execution, optimization, and reporting
• Build Scalable Campaign Frameworks
• Develop repeatable, scalable frameworks that regional and field teams can localize and deploy
• Standardize campaign planning, execution, and measurement processes
• Leverage AI and agentic AI to automate and scale campaign orchestration
• AI & Agentic AI Leadership
• Lead demand programs for AI and agentic AI solutions, translating complex capabilities into compelling, differentiated value propositions
• Drive adoption of agentic AI across campaign creation and execution (e.g., autonomous workflows, AI-driven segmentation, content generation, and optimization)
• Champion transformation of marketing workflows, productivity, and decision-making through AI-first approaches
• Cross-Functional Leadership
• Data-Driven Optimization
• Track and optimize performance across: - Pipeline generation - Conversion rates - ROI and campaign efficiency - Engagement across target accounts and segments - Leverage analytics, experimentation, and AI to continuously improve outcomes
• Core Metrics
• Pipeline generated (sourced and influenced)
• Marketing contribution to revenue
• Campaign ROI and efficiency
• Funnel conversion rates
• Engagement across target accounts and segments
• Required Experience
• 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Proven experience leading global, multi-channel demand programs
• Experience marketing AI/ML-based products or platforms
• Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
• Strong understanding of:
• ABM (Account-Based Marketing)
• Marketing automation (Marketo, Eloqua, HubSpot)
• CRM (Salesforce)
• Experience partnering closely with enterprise sales teams
• Track record of driving measurable pipeline and revenue impact
• Key Skills & Competencies
• Strategic thinking with strong execution discipline
• Strong business acumen with a focus on pipeline and revenue outcomes
• Cross-functional leadership and influence
• Data-driven decision making
• Ability to operate in fast-paced, high-growth environments
• Ability to translate complex AI and agentic AI concepts into clear business value
• Leadership Mindset
• Bias for action with strong ownership and accountability
• Innovative and forward-thinking, especially in applying AI to marketing
• Comfortable operating in ambiguity and driving clarity
• Collaborative, yet decisive and results-oriented
• What Differentiates This Role
• Full-funnel ownership: accountable for pipeline and revenue, not just leads
• Campaign orchestration at scale: connecting global strategy with regional execution
• AI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization
• Tight alignment with Sales: marketing is accountable to business outcomes, not activity
• What Differentiates This Role
• Full-funnel ownership: accountable for pipeline and revenue, not just leads
• Campaign orchestration at scale: connecting global strategy with regional execution
• AI and agentic AI-driven marketing: leveraging personalization, predictive

Additional Information

At NiCE, we don't limit our challenges. We challenge our limits. Always. We're ambitious. We're game changers. And we play to win. We set the highest standards and execute beyond them. And if you're like us, we can offer you the ultimate career opportunity that will light a fire within you.

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