Marketing Analytics Lead

About the role

The Marketing Analytics Lead is the analytical engine behind Marathon Health's member engagement strategy, responsible for building the attribution models, dashboards, and structured datasets that help the marketing team understand what's working, for whom, and why. This role answers the questions that drive smarter investment: which messages, channels, and tactics are actually moving members to activate and engage, and how does that vary by industry vertical, member segment, product, and payment model. The right person is energized by the challenge of creating analytical infrastructure that doesn't yet exist and brings both the technical depth to pull and model data across systems and the communication instincts to translate findings into decisions. This role works closely with the marketing automation, engagement enablement, product, data, and engineering teams. ESSENTIAL DUTIES & RESPONSIBILITIES Build and maintain Marathon's marketing attribution model, identifying which touchpoints across email, SMS, push, direct mail, and care team outreach are influencing activation, empanelment, and sustained engagement Develop standardized campaign performance dashboards for use by the marketing team for optimization Own funnel analysis across the full member journey from eligibility through activation, empanelment, and sustained engagement identifying where and why members drop off Design and analyze incrementality tests that isolate true lift from campaigns versus organic member behavior Partner with the lifecycle marketing manager and marketing automation team members to define test methodology, measurement plans, and success criteria across incrementality, A/B, and other experiment types, and own the analysis and reporting that turns results into clear optimization recommendations Serve as the analytical connective tissue across marketing automation, engagement enablement, product, data, and engineering teams, ensuring data flows correctly and is interpreted consistently

Requirements

• DESIRED ATTRIBUTES
• Working knowledge of attribution modeling methodologies and their tradeoffs
• Experience designing and interpreting A/B tests with statistical rigor
• Familiarity with marketing technology and data platforms like Iterable, Braze, or equivalent a plus)
• Ability to work cross-functionally with technical teams including data engineering and product
• Intellectually curious about why people behave the way they do, and motivated to find the data that answers that question
• Comfortable building in ambiguity, including defining the right question before answering it
• Strong communicator who can translate complex analytical findings into plain language recommendations for non-technical stakeholders
• Detail-oriented and rigorous about data quality, but pragmatic enough to ship insights before everything is perfect
• Motivated by mission; you want the work to connect to real health outcomes, not just marketing metrics
• Pay Range: $90,000 - $120,000/yr
• The actual offer may vary dependent upon geographic location and the candidate's years of experience and/or skill level.
• We are accepting applications for this position until a candidate has been selected. To apply to this position and learn more about open jobs at Marathon Health, visit our careers page.

Benefits

Additional Information

Marathon Health is a leading advanced primary care provider, partnering with employer and union plan sponsors to improve health for millions of Americans. With nationwide onsite, nearsite, and network health centers, and virtual primary care, Marathon delivers a value-based model that enhances the healthcare experience for members and providers, while driving meaningful cost savings for plan sponsors. Marathon is proud to be certified as a Great Place to Work®, reflecting the company's commitment to building an inclusive, high-trust culture where all employees can thrive. Learn more at marathon.health

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