Assistant Store Manager

Responsibilities

• Supporting the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets.
• Setting high standards for customer experience and ensuring these are consistently met.
• Driving sales by coaching the team on product knowledge, selling techniques, and service excellence.
• Overseeing merchandising standards to keep the store well-presented and commercially strong.
• Assisting with staff training and development, helping the team grow their skills and knowledge.
• Supporting inventory management including stock levels, restocking, and accuracy checks.
• Overseeing cash handling procedures and store operations, including opening and closing duties.
• Promoting a safe, compliant, and well-organised store environment.
• Gathering customer feedback and sharing ideas to improve store performance.
• Carrying out administrative tasks such as scheduling, payroll, and reporting as required.
• About You
• Previous retail management or supervisory experience (cycling or sporting goods experience is a bonus).
• Strong leadership skills with the ability to motivate and inspire a team.
• Passionate about customer service with excellent communication skills.
• Sales-driven, with experience meeting and exceeding sales targets.
• Knowledge and enthusiasm for cycling products is highly desirable.
• Organised, adaptable, and comfortable working in a fast-paced environment.
• Computer-literate and confident with administrative tasks.
• Flexible to work evenings, weekends, and varied shifts in line with store hours.
• Why Join Us?
• We don't just sell bikes - we live cycling. As part of Evans Cycles and the wider Frasers Group, you'll have access to great rewards, development, and opportunities to grow your career.
• Here's what you can expect:
• Commission-led bonuses across a wide range of products.
• Monthly Group Rewards & Recognition.
• A wide range of development courses with national qualifications.
• 40% in-store uniform discount.
• Group-wide 20% discount across all Frasers Group brands.
• Discounted gym membership.

Benefits

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