Senior Social Insights Manager

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Senior Social Insights Manager Company: VML Hybrid working: Working from home / Sea Containers office, London, SE1 At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices; Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. The Role: Senior Social Insights Manager We're looking for an experienced Senior Social Insights Manager to help transform social data into meaningful, actionable insights that drive smarter strategy and stronger business outcomes. This role will sit at the intersection of analytics, strategy and social intelligence, helping clients and internal teams understand performance, audience behaviour and emerging opportunities. You'll bring a passion for uncovering stories within data and translating complex information into clear recommendations that shape creative, strategic and commercial decisions.

Responsibilities

• Collating, analysing and processing high volumes of social-first performance and audience data
• Monitoring, measuring and reporting on campaign performance as well as always-on social activity
• Distilling complex data into clear insights, strategic recommendations and actionable next steps
• Creating compelling performance narratives and reporting that translate results into meaningful business impact
• Presenting findings confidently to clients and internal stakeholders in a clear, engaging and consultative way
• Working closely alongside strategists, creatives and account teams to develop insight-led work for existing clients and new business opportunities
• Building and maintaining social dashboards that streamline reporting and provide real-time performance visibility
• Developing client-specific reporting frameworks and measurement approaches across multiple brands and markets
• Helping shape the agency's point of view around measurement, reporting and defining "which metrics matter"
• Identifying trends, cultural shifts and audience behaviours that can influence social strategy and campaign planning

Requirements

• Significant experience within social listening, social intelligence and digital analytics, with a proven track record of using insights to shape strategy and drive impact
• Strong knowledge of social intelligence and analytics platforms across listening, audience research, trend identification and measurement
• Deep understanding of social media metrics, reporting methodologies and platform analytics tools
• Experience building dashboards and reporting frameworks that enable efficient performance tracking
• Preferred: experience analysing and drawing insights from multiple regions and global markets
• Strong storytelling skills with the ability to turn data into compelling narratives and

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