FreeBC Senior Engagement Manager (Digital Marketing - Reproductive Healthcare)

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Organizational Summary Contraceptive care is basic healthcare. Yet too many patients in the U.S. struggle to access the care they need, when they need it. Founded in 2014, Upstream USA is a national, nonpartisan nonprofit dedicated to ensuring that equitable, patient-centered contraceptive care is available to everyone. Our Mission and Impact Upstream works to ensure individuals can make fully informed, autonomous decisions about the contraceptive methods that are best for them. We are currently the largest contraceptive organization in the country improving contraceptive care in primary care settings, operating in 37 states and Washington, D.C. While our foundational work focuses on partnering with healthcare organizations offering primary care, such as federally qualified healthcare centers (FQHC) and health systems, we are always evolving. We are actively pursuing additional, innovative paths to ensure every patient has streamlined access to the contraceptive service of their choice, where and when it is most convenient for them. A Different Kind of Nonprofit Supported entirely by venture philanthropy , Upstream operates with a culture of aggressive growth and a laser focus on measurable outcomes. To maintain our independence and nonpartisan stance, we do not accept funding from the government or pharmaceutical companies. Our 2030 Goal: We are on a mission to partner with organizations that collectively reach 5 million patients of reproductive age. Recognition: We are a 2023 Audacious Project recipient, with our work featured in publications like Harvard Public Health , Bloomberg , and MedPage Today . We welcome individuals who are driven by impact and scale to join us in making equitable contraceptive access a reality for all. About Upstream Digital Upstream Digital is the innovation arm of Upstream USA , a national nonprofit dedicated to ensuring that all people have equitable access to the full range of contraceptive care. We believe that access to birth control should be easy, patient-centered, and-above all-free. As reproductive healthcare faces increasing pressure, the traditional ways of accessing care are often no longer enough. Research shows that patients want their birth control through multiple, flexible channels, yet nearly 1 in 10 low-income women still discontinue their preferred method due to cost. Upstream Digital was created to bridge this gap by building modern, technology-forward solutions that meet patients exactly where they are. Our Mission: FreeBC Our flagship initiative, FreeBC , is an innovative digital platform designed to remove every barrier between a patient and their reproductive health choices. We combine evidence-based education with direct access to care through a seamless, bilingual (English and Spanish) experience. Integrated Care: We provide a direct line to both virtual and in-person services. Through our telehealth partners, patients can access pills, patches, rings, and more, while our network of local clinics provides provider-dependent methods like IUDs and implants. Empowered Choice: Using a custom-trained, empathetic AI tool, clinician-led videos, and human navigators, we provide neutral information so patients can feel confident in the method that works best for them. True Accessibility: We eliminate the financial burden. The costs of both the medical visits and the contraceptive methods are 100% covered by Upstream USA , ensuring that FreeBC users never pay out of pocket. Position Summary UpstreamDigital USA is seeking a creative and data-driven FreeBC Senior Engagement Manager to join the Upstream Digital team. This mid-career level role is focused on the "growth" side of our flagship digital product. Your primary mission is to ensure that the people who need FreeBC know it exists and continue to find value in the platform throughout their reproductive health journey. And we continue to find innovative ways to reach our audiences in need. The Senior Engagement Manager will lead the charge in driving site awareness and hit ambitious utilization metrics. You will be the architect of our engagement and re-engagement strategies, coordinating everything from grassroots community outreach to sophisticated social media ad campaigns. The ideal candidate is a savvy digital marketer who wears a product hat, who understands how to build products, community and trust in a digital health setting and is excited about bringing contraception access to the hands of everyone. This is a 12 month fixed term role. There may be opportunities to extend the duration of the role in the future based on organizational need and the achievement of key departmental milestones. Essential Duties and Responsibilities Strategy & Execution: Develop and execute a comprehensive engagement and re-engagement strategy to drive user acquisition and long-term retention on the FreeBC platform. Marketing Coordination: Lead and support diverse marketing efforts, including managin

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