Coordinator, Integrated Partner Marketing

About the role

Kontoor Brands is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders. Job Posting: IPM Coordinator The Coordinator of Integrated Partner Marketing plays a key role in creating strong Brand connections that generate consumer demand within the evolving omni-channel retail environment. The primary responsibility is the throughput of Brand communication strategies and their tactical activation in the retail environment, both in-store and online. Establishing and developing key partnerships and relationships with Brand Marketing, Sales, Merchandising, Retailers (customer buyers/marketers/ecommerce), agencies and outside suppliers will be essential to success in this role.

Responsibilities

• Ensure brand and product communications are executed on time and on strategy through proactive relationships with internal account teams and key retailer contacts
• Improve Brand omni-channel presence (in-store and on retailers' ecommerce websites) through collaboration with retailers on placement and implementation of marketing materials and messaging
• Lead creative development of demand-generating marketing materials (both in-store and online) aligned with Brand strategy as well as retailer requirements across point-of-sale, point-of-purchase, new product introductions, media plans, and seasonal initiatives
• Collaborate with the Direct-to-Consumer (DTC) owned-retail team to fulfill the in-store marketing needs for owned retail channels including full-price stores, outlet stores, and pop-up/temporary stores
• Support the development and execution of trade show booths, including the coordination and monitoring of all materials
• Coordinate the execution of ecommerce product videos to enhance product content and accelerate sales
• Assist in the management, budget, and approval of all fixture design initiatives, inclusive of production, distribution, and in-store implementation
• Works on special marketing projects as designated by the Sr Manager, Integrated Partner Marketing.
• Leadership:
• Experience and understanding of evolving retail environment and business models for both in-store and online
• Ability to analyze data (sales reporting and .com analytics) to make recommendations on marketing allocation and spend
• Superior project management skills, including previous oversight of timelines, budgets and securing critical approvals
• Excellent interpersonal skills with the demonstrated ability to excel in cross-functional teams
• Ability to work in a fast-paced, changing environment while maintaining a critical eye to detail

Requirements

• BS/BA degree required in Marketing, Management or Communications
• 5 + omni-channel marketing experience and applied knowledge of in-store and online retailer marketing, design principles, and understanding of the evolving retail environment
• Agency experience preferred, including exposure to media buying and planning
• Digital experience preferred
• Leadership Competencies Expected for this Role
• Foundational Leader
• Global Agility - Be open and adapt quickly when things change
• Purposeful Integrity - Do the right thing, even when no one is watching
• Strategic Foresight - Think ahead and plan for what's coming
• Customer Centric Innovation - Find better ways to serve our customers
• Urgency for Impact - Act fast and get results that matter
• Bold Accountability - Take ownership of your work and results
• Empowered Collaboration - Work well with others to get things done
• Why Kontoor Brands?
• At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.
• We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.

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