Senior Manager, Marketing & Public Relations

Responsibilities

• Develop and maintain a consistent brand identity for Mission Systems Land and Air Systems across all channels and customer touchpoints
• Lead external marketing engagement planning with a focus on the U.S. Army, Air Force, and defense industry platform primes to bring our products and capabilities to customers
• Plan and execute integrated marketing and PR campaigns that support market growth and competitive positioning
• Develop product marketing plans and work in partnership with business leadership to bring new products to market
• Manage media relations, including proactive outreach and response to external inquiries
• Oversee trade show strategy, messaging, planning, and execution, including representation at key industry events
• Apply AI and emerging technologies to improve marketing effectiveness and efficiency
• Lead and develop a team of internal marketing professionals and external agency partners
• Collaborate with senior leadership and business development to align marketing programs with strategic growth goals
• Plan and execute customer-facing events and technical symposia
• Use data and analytics to measure campaign performance and drive continuous improvement
• Travel is estimated at ~10-15% and is driven mostly by customer facing events.

Requirements

• Bachelor's degree or equivalent combination of education and relevant work experience is required plus a minimum of 10 years of relevant experience; or Master's degree plus a minimum of 8 years of relevant experience to meet managerial expectations.
• CLEARANCE REQUIREMENTS:
• Responsibilities for this Position:
• General Dynamics Mission Systems is seeking an experienced Senior Manager of Marketing & Public Relations to lead marketing and communications strategy for our Land and Air Systems business.
• Bachelor's degree and 10+ years of progressive marketing and public relations experience, or Master's degree and 8+ years of relevant experience
• Demonstrated experience leading marketing campaigns and product marketing plans, and managing teams in complex, regulated industries
• Defense industry knowledge and relevant customer experience preferred
• Strong knowledge of the full marketing mix, including digital, social media, print, advertising, and analytics
• Proven public relations skills, including media relationship management and narrative development
• Experience managing budgets and external agency relationships
• Excellent written and verbal communication skills with the ability to engage stakeholders at all levels
• Familiarity with AI-enabled marketing tools and strategies is a plus
• Strong ethical standards and commitment to compliance
• Equal Opportunity Employer / Individuals with Disabilities / Protected Veterans
• Department of Defense Secret security clearance is preferred at time of hire. Applicants selected will be subject to a U.S. Government security investigation and must meet eligibility requirements for access to classified information. Due to the nature of work performed within our facilities, U.S. citizenship is required.

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