Product Marketing Manager with CX focus (m/f/n)

About the role

We are looking for an experienced B2C product marketing professional with a strong customer experience mindset and good project coordination skills - someone who can connect customer needs, product value, lifecycle communication, and practical experience improvements. Job description In this role, you will help ESET better understand consumer customers, translate product capabilities into clear customer value, and support a more consistent end-to-end B2C experience. You will work across Product, UX, Marketing, Brand, Web, Sales, Support, Data, and regional/local teams on propositions, messaging, lifecycle communication, customer insight, CX roadmap input, and selected experience improvement priorities. You will act as a key point of contact for selected B2C product marketing and CX-related topics, contribute to global marketing planning, and help turn customer feedback, market insight, and lifecycle friction into practical recommendations and next steps.

Responsibilities

• Lead or support B2C product marketing strategy, launch strategy , propositions, offerings, and key messages.
• Drive cross-functional collaboration .
• Translate product features and capabilities into clear customer benefits, value stories, and lifecycle communication.
• Bring customer, segment, market, and lifecycle insight into campaigns, programs, launches, roadmap input, and experience improvement discussions.
• Support CX strategy and long-term roadmap work from a customer journey and customer value perspective.
• Help identify, frame, and prioritize customer pain points and experience improvement opportunities.
• Support long-term customer communication and value visibility initiatives.
• Help consolidate customer feedback from different sources and translate it into practical recommendations.
• Support the development of a practical CX/UX working model by preparing inputs, mapping dependencies, clarifying ownership, and aligning stakeholders.
• Drive messaging and experience consistency across global and local touchpoints , with focus on cus tomer lifecycle management communication and in-product communication
• Manage cross-functional initiatives with Product, UX, Marketing, Brand, Sales, Support, Data, and regional/local teams.
• Prepare clear decision inputs , recommendations, and next-step proposals for stakeholders and management.
• What we expect:
• Minimum 7 years of experience in B2C product marketing, customer experience, customer insight, lifecycle marketing, segment marketing, proposition development, or a similar role.
• Strong understanding of consumer customer needs, buying journeys, digital touchpoints, and lifecycle communication.
• Experience translating product capabilities into compelling propositions, customer benefits, and value narratives.
• Ability to turn customer insight, feedback, and pain points into practical recommendations and priorities.
• Good prioritization skills and ability to distinguish between symptoms, root causes, customer impact, and business impact.
• Ability to combine data, insight, creativity, and pragmatic execution.
• Strong project management and stakeholder management skills.
• Ability to work across teams in a complex environment without owning all execution directly.
• Ability to think end-to-end while breaking complex topics into practical steps.
• Confidence to challenge assumptions and stand up for well-justified recommendations.
• Fluent English, minimum C1.

Requirements

• Experience in cybersecurity, software, SaaS, subscription, or technology marketing.
• Experience with UX, customer journeys, lifecycle communication, value visibility, onboarding, renewal, customer feedback, or customer value realization.
• Experience with product discovery, journey management, service design, or CX prioritization.
• Experience preparing roadmap input, prioritization frameworks, business cases, or senior stakeholder recommendations.
• Experience in global or matrix organizations.
• Experience with design systems or digital experience consistency is a plus.
• Basic wage component (gross): from 2500 EUR
• The final basic wage component can be adjusted accordingly to individual skills and experience of the selected candidate.
• Performance bonus 2 times per year up to 10% of the basic salary paid for the evaluation period (usually 6 months)
• This position is a maternity leave cover.

Benefits

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at eset? Share your experience