Sr Manager, Marketing Analytics
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Requirements
- Bachelor's degree in Statistics, Economics, Engineering, Data Science, Business, or a related field, or equivalent experience.
- 8+ years' experience using analytics to solve business problems.
- Experience leading, coaching, or developing analytics professionals.
- Experience with marketing analytics, web analytics, attribution, reporting, dashboard development, or performance measurement.
- Experience translating complex data into recommendations for business, marketing, digital, or executive stakeholders.
- Knowledge of web analytics and data tools such as Google Analytics, Adobe Analytics, BigQuery, Redshift, or similar platforms.
- Master's degree in a quantitative field or MBA.
- Experience applying artificial intelligence, machine learning, or advanced analytics to improve business decision-making, automate workflows, or enhance customer understanding.
Benefits
Additional Information
Company Summary Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we're just getting started! Job Summary: The Senior Manager, Marketing and Web Analytics is responsible for leading marketing and web analytics strategy, reporting, and measurement to support business decision-making. This role leads a team that develops attribution models, dashboards, analyses, and recommendations to improve marketing efficiency, customer acquisition, retention, website performance, and e-commerce conversion. This position partners with marketing, digital, finance, and executive stakeholders to translate complex data into practical insights and scalable decision-making tools. Duties and Responsibilities: Leads the Marketing and Web Analytics team by setting priorities, developing talent, and ensuring delivery of accurate, actionable insights. Guides measurement and optimization of the annual marketing budget through reporting, attribution, analysis, and recommendations that support marketing efficiency, return on investment, customer acquisition, and retention. Develops scalable dashboards, reporting frameworks, and analytical tools that help teams monitor performance, identify risks and opportunities, and make data-informed decisions. Establishes and maintains analytics standards across marketing and web performance reporting to support consistency, accuracy, and trust in business data. Translates complex data into practical recommendations that help business partners understand performance drivers, identify opportunities, and determine actions. Leads web analytics strategy, including website performance measurement, conversion funnel analysis, traffic quality, customer journey insights, and e-commerce performance reporting. Partners with cross-functional leaders to define analytics needs for strategic initiatives, campaigns, customer segmentation, channel performance, and business planning.
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