Founding Lifecycle Lead (AI-native B2C mental health, $7M+ raised, backed by Y Combinator, In-Person)

Benefits

Additional Information

🧠 About Legion Health At Legion Health, we believe everyone deserves fast, affordable, and effective mental health care, and we're on a mission to deliver that at scale. Legion Health is building a modern clinic , completely AI-native, where our human psychiatrists and AI agents work together to provide world-class care covered by insurance directly to our patients. We combine rich patient data, production AI, and humans-in-the-loop to automate the hardest parts of healthcare operations and deliver measurably better care within our own vertically-integrated sandbox. With 60% of all Texans (18M Americans) able to access Legion via their insurance (most for under $30), our Texas beachhead puts us on pace to 10× next year with a national rollout. Today, with $3M+ ARR , we're aggressively expanding. 📍 Role Logistics Job Type: Full-Time Role Type: Growth Ideal Experience Level: 2+ years of experience Location: In-Person in San Francisco, CA US Visa Sponsorship: Open to it if you're amazing 🚀 The Opportunity As Founding Lifecycle Marketing Lead at Legion Health, you'll own the end-to-end patient lifecycle-building the CRM foundation and programs that keep patients engaged, retained, and delighted over months and years of care. This role is central to how we scale: you'll design the journeys across onboarding → first visit → follow-ups → retention → re-engagement , and partner closely with product, ops, and clinical teams to ensure no patient slips through the cracks. You'll have high leverage to improve retention, reduce drop-off, and elevate the patient experience in a regulated, high-trust healthcare environment. ✅ Responsibilities and Deliverables Own Legion Health's lifecycle strategy end-to-end , including onboarding flows, retention programs, refill support journeys, win-back / reactivation, and churn reduction. Build and operate our CRM stack , including segmentation, event-driven messaging, campaign operations, experimentation, and performance reporting (email, SMS, in-product, and other touchpoints as needed). Design patient journey orchestration , mapping key lifecycle states (signup → booked → first visit → follow-up cadence → inactive) and ensuring the right messages, nudges, and support triggers occur at the right time. Improve retention and utilization , driving measurable increases in follow-up booking rates, kept-appointment rates, medication adherence support touchpoints, and long-term patient engagement. Run rigorous testing and analytics , partnering with growth/product analytics (e.g., PostHog + basic SQL) to define lifecycle KPIs, build dashboards, and run A/B tests across messaging, timing, and personalization. Reduce operational friction , partnering with clinical operations and care teams to ensure lifecycle comms align with real workflows (scheduling, refill policies, clinical constraints) and improve the patient experience. Drive re-engagement and win-back , building programs for patients who stall in the funnel, miss appointments, lapse in follow-ups, or churn-while staying compliant and patient-first. Ensure compliance and trust , maintaining high standards for HIPAA/PHI handling, consent management (e.g., SMS), CAN-SPAM/TCPA considerations, and careful healthcare messaging practices. Build scalable lifecycle playbooks that can be repeated, expanded, and eventually handed off as the company scales. 🏆 You'll Be Successful If You... Build a clear, data-driven understanding of Legion Health's lifecycle funnel and use it to prioritize ruthlessly and move fast. Ship programs that meaningfully improve activation and retention , including booking conversion, follow-up adherence, kept visits, and reactivation rates. Create lifecycle messaging patients genuinely appreciate -clear, warm, helpful, and clinically aligned. Turn ambiguous problems into structured lifecycle initiatives and deliver measurable outcomes. Earn trust cross-functionally (product, engineering, ops, and clinicians) through strong judgment, communication, and execution. Help Legion build a lifecycle engine that is both high-impact and operationally sound in a regulated healthcare environment. 🧰 Ideal Background and Skills 2-8+ years of experience in lifecycle marketing, retention, CRM, growth marketing, or a similar operator role (consumer, subscriptions, healthcare, or high-trust products are a plus). Hands-on ownership of lifecycle channels (email, SMS, push/in-product), including segmentation, personalization, journey building, and campaign execution. Strong analytical ability , including funnel analysis, experimentation design, lifecycle cohorting, and data storytelling-ideally using tools like PostHog and basic SQL. Experience with modern CRM / marketing automation tools , e.g., Braze, Iterable, Customer.io , HubSpot, Klaviyo, etc. High ownership + strong judgment in fast-moving environments; excellent attention to detail. Excellent written and verbal communication , with a high bar for pa

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at legionhealth? Share your experience