CRM Manager (m/f/d)
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About the role
Your responsibilities would include... Ownership for creation, management, and optimization of all email marketing campaigns for all of our brands, in close collaboration with our in-house design and content team Optimization of the customer lifetime value through re-order and cross-selling campaigns Structured AB testing plan to continuously optimize existing journeys the relevant repeat customer KPIs Introduction of new measures to increase customer loyalty, such as referral programs and incentives Identification of new target groups, set-up of automated workflows and customer segmentation rules Strategic conception and implementation of lead generation measures Identification and testing of new customer communication channels (e.g. SMS, whatsapp) Chances are, you're a great fit if you... University degree in a technical or business area (e.g. business administration, informatics, economics) or a comparable qualification Working experience of 2-3 years with a CRM system/ marketing automation tool (preferably HubSpot) Excellent analytical abilities, hands-on mentality and a collaborative spirit Fluent in German Good understanding of marketing and sales processes in the pharmaceutical business are a plus Important: Official correspondence regarding job applications will always come from an @ wellsterhealth.com email address.
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