Instructional Designer - Retail

Responsibilities

• Needs Analysis & Learning Strategy
• Partner with business leaders, operations, HR, and SMEs to conduct thorough needs analyses - distinguishing training problems from performance or process problems before design begins.
• Translate identified performance gaps and business objectives into clear, measurable learning objectives that drive instructional design decisions.
• Define the appropriate learning modality, format, and delivery approach (eLearning, ILT, blended, microlearning, job aids) for each initiative based on audience, context, and complexity.
• Develop and maintain a learning design framework and standards that guide the work of the full L&D team.
• Instructional Design & Content Architecture
• Design learning experiences using established ID models (e.g., ADDIE, SAM, backward design) and adult learning principles - not just content delivery.
• Write detailed storyboards, scripts, facilitator guides, participant workbooks, and assessment frameworks that provide clear, production-ready direction to Content Developers.
• Design assessments, knowledge checks, and evaluation strategies aligned to Kirkpatrick levels that measure actual behavior change and business impact - not just completion.
• Create and maintain RaceTrac's instructional design standards, templates, and content maturity frameworks to ensure quality and consistency across all programs.
• SME Partnership & Stakeholder Consultation
• Serve as the primary instructional consultant for business stakeholders and SMEs - managing scope, setting expectations, and guiding the content development process from kickoff through final review.
• Lead design review sessions with SMEs, synthesizing complex operational and technical information into clear learning content without losing accuracy.
• Manage review cycles, feedback integration, and revision processes with professionalism and a bias for action.
• Program Evaluation & Continuous Improvement
• Establish and track learning effectiveness metrics, using data and learner feedback to continuously improve program design and instructional quality.
• Conduct periodic reviews of existing training portfolios to identify gaps, outdated content, and opportunities for redesign or consolidation.
• Contribute to RaceTrac's content maturity matrix, ensuring programs are appropriately classified and maintained throughout their lifecycle.
• Collaboration & Team Contribution
• Partner closely with Content Developers to hand off design work clearly, answer production questions, and review final content for instructional fidelity.
• Contribute to the L&D team's collective capability - sharing frameworks, templates, and lessons learned to elevate the quality of work across the group.
• Stay current on trends in instructional design, adult learning research, and emerging technologies including AI-assisted design tools.

Requirements

• Required Qualifications
• Bachelor's degree in Instructional Design, Educational Technology, Curriculum & Instruction, Psychology, Communications, or a related field.
• 3-5 years of progressive experience in instructional design, with a demonstrated track record of designing learning solutions from needs analysis through deployment - not just content production.
• Strong command of adult learning theory, instructional design models (ADDIE, SAM, backward design), and performance-based learning objectives.
• Proven ability to write clear, production-ready storyboards, scripts, and facilitator guides that others can build from.
• Experience partnering with and managing SMEs through a full content development lifecycle.
• Proficiency in Articulate 360 (Storyline and/or Rise) sufficient to prototype or review eLearning content, even if production is handled by Content Developers.
• Familiarity with Learning Management Systems (LMS) - understanding how content is deployed, tracked, and reported.
• Strong project management skills: ability to manage multiple concurrent design projects, hit deadlines, and communicate status clearly.
• Exceptional writte

Benefits

Additional Information

RaceTrac Company Overview Job Description: The Instructional Designer - Retail is the learning architecture and design lead within the L&D team for our RaceTrac Stores. This role is accountable for translating business needs and performance gaps into structured, evidence-based learning solutions - determining what to teach, in what sequence, to whom, and why. The Instructional Designer owns the instructional strategy from needs analysis through final design sign-off, partnering closely with subject matter experts (SMEs), business stakeholders, and Content Developers to ensure every learning solution is grounded in adult learning principles and aligned to measurable outcomes. This is a consultative, methodology-forward role. The Instructional Designer brings a point of view to every project - challenging scope when needed, advocating for the learner, and ensuring that learning solutions are practical and durable in a fast-paced, frontline retail environment.

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