Demand Generation Lead

Responsibilities

• Campaign strategy
• Build and run account-based marketing plays targeting named accounts, coordinating across paid, email, content, and event channels.
• Develop event-driven programs tied to industry conferences, turning pre- and post-event engagement into qualified pipeline.
• Manage co-marketing programs with strategic partners that extend Talos's reach into adjacent buyer communities.
• Channel execution
• Own execution across paid social (LinkedIn), Google, display, email marketing, and marketing automation workflows, including audience segmentation, A/B testing, and ongoing optimization.
• Build and manage nurture sequences that move prospects from first touch through to sales-ready status, using behavioral signals to deliver the right content at the right time.
• Work with sales associates and sales directors to develop campaign kits, retargeting sequences, and account-specific outreach playbooks that give reps the context to have relevant conversations.
• Segmentation and personalization
• Design programs tailored to specific ICP segments and personas - heads of trading, CTOs, heads of digital assets, prime services and custody teams, compliance and risk leads - rather than broad-market campaigns.
• Develop persona-specific landing pages, gated assets, and ad creative that reflect each buyer's operational context.
• Translate Talos product capabilities - advanced trading and portfolio technology, white label solutions, and data products - into campaign messaging that connects solutions to each segment's day-to-day priorities.
• Content mapping
• Conduct a structured audit of Talos's existing content across all products and media types - reports, case studies, product overviews, webinars, sales decks, demo videos, and more - to build a clear inventory of campaign-ready assets or

Benefits

Additional Information

Institutional Fabric for the Digital Asset Market Founded in 2018, Talos provides institutional-grade trading technology for the global digital asset market, powering many of the major players in the crypto ecosystem. Our mission is clear: to advance the mass adoption of digital assets by seamlessly connecting institutions to the digital asset ecosystem. We are committed to building the most innovative and trusted platform in the world, supporting the entire trading lifecycle. At Talos, you'll find an environment that champions kindness and respect, values diverse perspectives, and upholds inclusivity at every turn. We believe every member of our team brings invaluable insights and abilities that drive Talos forward. In our pursuit of excellence, we foster a culture of trust, integrity, collaboration, and mutual growth. We are a tight-knit yet globally distributed team of highly experienced engineers and business leaders, with hubs in New York, London, Singapore, and Cyprus. Whether in-office or remote, you'll be part of a hybrid-friendly environment where your unique talents and insights will play a crucial role in building something extraordinary. Demand Generation Lead Talos sells complex infrastructure to institutional financial services buyers - heads of trading, CTOs, COOs, and heads of digital assets at global banks, prime brokers, asset managers, and retail brokerage platforms. These are long sales cycles with multiple stakeholders, and buyers respond to credibility and relevance more than volume. The Demand Generation Lead will own the full funnel - from building awareness through thought leadership campaigns and audience-specific advertising, to capturing interest with high-conversion gated assets like playbooks, RFP kits, and demo content, to nurturing prospects through segmented email sequences and intelligent retargeting, through to delivering qualified leads to the sales team with the context and scoring logic they need to convert. The role sits at the intersection of campaign strategy, channel execution, content organization, and sales collaboration - translating Talos's product positioning into targeted programs, and converting market signals into timed, relevant outreach. This is a high-agency role. There is no established playbook to inherit - you will build one. You'll identify the highest-leverage programs, make the case for them, execute without waiting for direction, and hold yourself accountable to pipeline outcomes. Much of what you accomplish will depend on influence rather than authority: getting content, design, and sales aligned behind a shared agenda, and earning the trust of teams whose collaboration you need but cannot direct. Strong messaging judgment, analytical discipline, and an understanding of how institutional buyers evaluate vendors will matter as much as technical marketing proficiency.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at talos-trading? Share your experience