Principal UX Designer, North American Stores Design

About the role

We're an eclectic creative team of design, research, writing and design technology professionals that share our experiences and help each other succeed. Our creative work impa

Requirements

• Your expertise spans User Interface Design, Information Architecture, and Interaction Design. You're proficient with tools like Figma, Sketch, Photoshop, and Illustrator. Most importantly, you're an executor who puts pen to paper and delivers and not just someone who advises from the sidelines.
• Key job responsibilities
• Analyze customer problems and design delightful solutions that meet measurable business goals.
• Be a strong design advocate across the entire North American Stores Design team and a bar raiser for quality of work.
• Work across design verticals to standardize and educate others on design systems and visual languages.
• Work closely with product teams to develop use cases and high-level requirements.
• Quickly and thoroughly create process flows, wireframes, and visual design mockups as needed to effectively conceptualize and communicate detailed interaction behaviors.
• Create user-centered designs by considering market analysis, customer feedback, site metrics, and usability findings.
• Develop and maintain detailed user-interface specifications.
• Present design work to the user experience team, product team, and project stakeholders for review and feedback.
• Partner with development teams to build experiences: provide appropriate design specifications, create assets, and review finished interfaces.
• Experience designing and prototyping with tools such as Figma, Sketch, Photoshop, Illustrator, Axure, Keynote, and InVision
• A day in the life
• What Stands Out
• Critical Need: The hiring manager explicitly needs an executor, not a theorist and this role requires someone who will "put pen to paper" and deliver at speed.
• Pace & Velocity: NAS measures work in days and weeks (rarely months), moving significantly faster than other Design teams. The ideal candidate must thrive in a rapid execution environment.
• Troubleshooter/Smokejumper: This is not a traditional principal role with defined ownership. The candidate will jump into high-priority, ambiguous projects and drive solutions across organizational boundaries.
• Gravitas Required: Must have the presence and credibility to lead Director and VP meetings, represent the hiring manager, and mentor less experienced designers.
• Examples of strategic projects you'll lead:
• Premium/luxury shopping experiences, new LLM/AI customer experiences, US Prime initiatives, high-velocity events, and more.

Additional Information

Amazon North America Stores (NAS) Design organization is seeking a Principal UX Designer to join a team dedicated to design excellence in the space where shopping and technology meet. This IC role reports directly to the Design Director and offers the opportunity to lead design on the most strategic initiatives across the entire NAS portfolio, including Premium/Luxury experiences, Brand stores, and Design system integration. This person will serve as a high-impact individual contributor deployed across the most strategic initiatives in the NAS portfolio. This position requires navigating complex cross-organizational initiatives and driving alignment across category teams and external partners including Shopping Design, Search, DEX, Ads, and WW Prime. This strategic position works across Fashion & Fitness, Premium, Haul, US Prime, social/outbound, creator programs, deals/promotions, registries, design ops, and high-velocity events like Prime Day.

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