Senior Product Analyst

About the role

At Tide, our team culture is built on a growth mindset and inquisitive freedom. We act as data advocates, driving tangible value through product-specific insights to help our business teams identify opportunities for growth and improve existing products in our mission to become a truly data-driven company. As a Senior Product Analyst, you will: Influence our marketing strategies especially in the Subscription business driven by powerful insights Present insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result Partner with Product teams to build KPIs for new product launches and monitor performance of existing products Using your SQL/Python expertise to interrogate our data to solve key business problems Proactively bringing new ideas to the table relating to business questions, analytics approaches, datasets and ways of working. Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area Democratising insights by helping stakeholders with the self serve dashboards Assessing opportunities, understanding behaviour, testing hypotheses with data analysis Communicate segmentation analysis, relevant trends and campaign performances (including SLA's & KPI's) to internal as well as external stakeholders and across the business Forecasting through Uncertainty/Sensitivity testing and scenario planning to create data-driven performance from historic and current data Presenting data in a clear and easy to comprehend manner, using visualisation tools(Looker).

Requirements

• Tide is seeking a Senior Product Analyst to lead our data-driven efforts. The ideal candidate will have:
• Strong ownership mindset and an eagerness to see the impact of your work
• YOU WILL BE A GREAT FIT IF
• Comfortable in leading and solving vague and ambiguous problems independently
• Good communication skills and the ability to explain basic statistical concepts to business users
• You are someone who always looks for new opportunities of creating impact for the business, you don't wait for things to be told to you
• Experience in taking a business question or problem and turning it into an insight brief
• Good SQL/Python Proficiency
• A track record of delivering insight and actionable recommendations in an analytical role
• Ability to effectively form relationships with the business in order to help with the adoption of data driven decision making
• Experience capturing stakeholder requirements across various levels of seniority and functions and building appropriate analytical solutions
• You're a self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data
• Ability to deal with ambiguity and competing objectives in a fast paced environment
• You have a solid grounding in statistics and experimentation methodologies.
• WHAT YOU'LL GET IN RETURN:
• Our location-specific employee benefits are designed to cater to the unique needs of Tideans:
• Competitive Compensation - competitive salary and share options
• Time Off - Generous annual leave on top of bank holidays.
• Parental Leave - Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical - Extended unpaid and paid leave options after completing milestone years with Tide.
• Health Insurance - Private family insurance with additional OPD coverage and top-up options.
• Life & Accident Cover - Comprehensive accidental and life insurance protection.
• Mental Wellbeing - Access to therapy sessions, courses, meditations, and workshops.
• Volunteering & Development Days -

Benefits

Additional Information

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India's Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

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