VP, Brand Management - Reebok APAC

About the role

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic's brands drive more than $38 billion in annual systemwide retail sales worldwide. Why Authentic You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

Responsibilities

• We are looking for a visionary leader with deep expertise in footwear, brand licensing, retail, and eCommerce, complemented by a robust network within the licensing and retail sectors.
• In this role, you will hold ultimate accountability for the brand's performance and spearhead new business development initiatives across the region.
• What You'll Be Working On
• Develop and lead Authentic's territory strategy
• Manage the strategy and execution of a multi-million-dollar business, including planning, revenue forecasting, and business analysis to inform go-forward plans for growth and efficiency
• Work collaboratively with Authentic's corporate international leadership team to develop and execute the strategy for expansion in the region
• Develop and implement business plans to ramp up business development and awareness of the company's brand portfolio
• Position the brands competitively; monitor competitor product efforts, site changes, and industry trends; work proactively to sustain the strength of brands and products
• Work collaboratively with licensees to develop and execute critical action plans, including product initiatives, wholesale and retail distribution efforts, and digital and social media marketing
• Manage the strategy and execution of a multi-million-dollar business, including planning, forecasting, and analyzing results to define a go-forward plan for growth and efficiency to increase online sales and optimize the customer experience
• Lead territory business development
• Formulate a development strategy that generates a new business pipeline; incorporate regional and categorical nuances into the sales strategy
• Take a hands-on approach to business development; work closely with the business development team to drive sales activity and close deals
• Leverage your network of contacts to schedule discussions and meetings with target licensing and retail prospects
• Oversee brand and marketing management
• Own partner licensee relationships: Train, develop, and ensure licensees are adhering to the standards of their agreements
• Coordinate and align brand marketing between Authentic and licensees, guaranteeing the most up-to-date brand information is conveyed to and adopted by the licensee
• Monitor licensee performance and proactively troubleshoot and correct challenges relating to key contractual and operational issues
• Support accounts receivable and collections activity
• Lead and facilitate productive communications between the territory and Authentic corporate office; ensure that local employees are informed and aware of corporate initiatives and directions related to their job responsibilities
• Establish a formal framework for the timely and transparent reporting of business matters to the Authentic corporate team

Requirements

• Have 15 or more years' experience in the sporting

Benefits

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