Marketing Operations Manager (F/M/D)

About the role

Build the engine behind spatial intelligence. At NavVis, we connect the physical and digital worlds. Our hardware and software turn real spaces into intelligent, navigable, decision-ready digital twins - used by some of the largest enterprises and AEC firms on the planet. We are looking for a Marketing Operations Manager to be the operational backbone of our global Marketing team. You will own the systems, the data, and the AI workflows that make our two GTM motions hum: a programmatic, high-velocity SMB business and an ABX-driven, named-account Enterprise business. One stack. Two motions. Real impact you can measure in pipeline. This is an individual contributor role for someone who is hungry, curious, and excited by operational complexity. HOW YOU WILL MAKE AN IMPACT Own NavVis' HubSpot instance end-to-end and its integration with Dynamics 365: lifecycle, scoring, workflows, properties, deliverability, reporting. Architect the lead-to-revenue lifecycle across our programmatic SMB motion and our ABX Enterprise motion - and design the operational layer (target accounts, signals, alerts) that Sales actually uses every day. Run our marketing website as a revenue surface: pages, forms, tracking, SEO/GEO health, CRO experiments. Operate our email program: nurture, newsletters, event flows, deliverability, A/B testing. Lead a translation and localization workflow that combines human craft with AI-assisted drafts (Claude AI, DeepL) for scale across EN, DE, and our priority international markets. Build the Marketing analytics layer in Power BI: funnel, channel, campaign, ABX account engagement, and database health. Be the in-house champion for AI inside Marketing. Identify, prototype, and ship Claude AI workflows that compound team productivity - measured in real time saved and real output created. Run database governance: enrichment, deduplication, GDPR-compliant consent, suppression, retention. Own the Martech stack: evaluation, procurement, vendor management, integrations, renewals. Partner closely with Sales, BD, RevOps, Campaigns, PMM, Brand & Creative, BI, IT, Legal/DPO, and external agencies. WHAT WILL HELP YOU SUCCEED IN THE ROLE Degree in Marketing, Business, Information Systems, Engineering, or related field. Equivalent practical experience welcomed. 4+ years in Marketing Operations, Revenue Operations, or Growth Operations in B2B tech - ideally in a scale-up with both SMB and Enterprise motions. Expert-level, hands-on HubSpot ownership, plus lived experience integrating it with a CRM (Dynamics 365 strongly preferred; Salesforce experience transferable). Strong Power BI skills: data modeling, dashboards that leaders actually use, comfort with DAX basics. Real fluency with Claude AI or comparable LLM tooling - not just curiosity, but shipped use cases with measurable impact. Practical web management experience, plus a working grasp of SEO, GTM, and GA4. Solid email marketing craft and deliverability know-how. Comfort with GDPR and consent management in a European context. The temperament for a scale-up: you can juggle many priorities, push back diplomatically, document like your future self depends on it, and stay calm when everything is on fire. Fluent English. German is a strong plus. Would be an added benefit: Experience with ABX/ABM platforms such as 6sense or Demandbase, and intent data. SQL or modern data stack exposure (dbt, Hightouch, Census). Light scripting (Python or JavaScript) and no-code automation (Zapier, Make.com, n8n). Background in AEC, geospatial, manufacturing, industrial IoT, or any hardware + software combined business. Multi-language localization program experience. HOW WE WILL KNOW WE ARE A PERFECT MATCH Your recruiting partner for this role is Rina (she/her). You can expect to go through a screening call, case challenge and up to 3 rounds of interviews, where we would love to discover your passion and interests, introduce you to who we are and what drives us, and finally understand how we can potentially add value to each other's growth. HOW WE WILL KEEP YOU SMILING It's important to take a break from work! We offer 30 days of paid time off per year Affordable access to a vast network of fitness and wellness facilities through EGYM Wellpass subsidy Deutschlandticket subsidy to support sustainable travel using public tran

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OUR VISION When people use our technology to "bridge the gap" between the physical and digital worlds, they don't just capture reality - they create a new one. In this new reality, they are smarter, more productive, more streamlined, and more creative - because they have the digital foundation to build the world they want to live in. That's what NavVis offers in all our products and services: the tools to not just map the world as it is, but to pave the way to a better future. To forge something new. Physical or digital, there is only one reality. And it's the reality NavVis empowers people to build better.

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