Product Marketing Manager - Payments

About the role

The Role Title: Product Marketing Manager, Payments Team: Marketing Location: Hybrid - San Diego, CA (3 days/week in office) Reports To: Chief Marketing Officer (CMO) About PracticeTek Stop scrolling-your dream job might just be here! At PracticeTek, we don't do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That's the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let's go! We're on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we've brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you'll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you're building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity. We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren't just words; they're how we live, work, and make an impact together. At PracticeTek, you'll get to: Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs. Team up with passionate, talented people who care deeply about patients, providers, and making a difference. See your impact firsthand by helping practices deliver care that's simpler, smarter, and better for everyone. Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development. Why You'll Love It Here As part of the TekTribe, you'll enjoy: Comprehensive health, dental, and vision coverage options Wellness benefits that support lifestyle, behavioral health, and overall wellbeing Flexible paid time off, sick time, and 10 company-paid holidays 401(k) plan with company match to help you build your future Culture Committee driving initiatives that spark connection, fun, and belonging A workplace powered by innovation, collaboration, and energy every day What You'll Do Here's how you'll help us bring our mission to life and show up as a Trusted Partner: Own and execute the go-to-market strategy for PracticeTek's Payments platform, translating a unified value proposition into market-specific positioning across chiropractic, vision/optometry, orthodontics, and wellbeing verticals. Drive successful launches and adoption of Payments capabilities across multiple EHR brands by partnering with Product, Sales, Customer Success, and Marketing teams to deliver coordinated, customer-centric go-to-market programs. Build and maintain differentiated messaging, sales enablement materials, customer proof points, and content assets that increase sales effectiveness and accelerate Payments attach rates. Serve as the market expert for healthcare payments, leveraging customer insights, competitive intelligence, industry trends, and regulatory developments to strengthen positioning and influence product strategy. Measure and optimize marketing performance by connecting campaigns, enablement initiatives, and content engagement to pipeline growth, attach rate improvements, and revenue outcomes. How Success is Measured Here's how we'll know you're making an impact and raising the bar: Payments attach rate improves across all four PracticeTek verticals, with measurable marketing influence on adoption and revenue growth. Platform and vertical-specific messaging frameworks are adopted consistently across Marketing, Sales, and Customer Success teams. Product launches are delivered on schedule with strong stakeholder alignment, enablement readiness, and customer engagement outcomes. Sales teams actively utilize Payments enablement resources, resulting in improved seller confidence, competitive positioning, and win rates. Marketing dashboards and reporting provide actionable insights that clearly connect Payments marketing activities to pipeline creation, expansion opportunities, and business performance. What You Bring Your unique talents are what make you shine. For this role, success looks like: 5-8+ years of B2B product marketing experience with ownership of product launches, adoption progra

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