Senior Manager, Sales Analytics & Forecasting

About the role

In this role, you will serve as a key member of the Data & Digital Sales Operations team, enabling stronger commercial decision-making through accurate forecasting, actionable performance insights, and scalable reporting frameworks. You will partner closely with Sales, Account Management, Finance, and Executive Leadership to provide visibility into pipeline health, revenue attainment, sales incentives, territory performance, and overall sales effectiveness. You will improve forecast accuracy, strengthen sales performance management, advance CRM discipline, and translate complex sales and pipeline data into practical recommendations that drive predictability, accountability, and revenue growth. You will apply strong analytical rigor and commercial acumen to work through complex and evolving data, develop scalable reporting solutions, ask thoughtful business questions, and deliver insights that help sales leaders and account teams prioritize action.

Responsibilities

• Lead sales performance tracking, analytics, and reporting to support strategic decision-making across the Data & Digital business.
• Develop and maintain executive-level dashboards and reporting for key sales performance metrics, including win rates, stage conversion rates, pipeline coverage, deal slippage, average deal size, sales cycle length, quota attainment, and revenue per seller.
• Analyze sales performance trends and conduct root cause analysis to identify opportunities for improvement across sales teams, leaders, and territories.
• Partner with Sales, Finance, and Business Operations to align performance expectations, business outcomes, and reporting methodologies.
• Support variable compensation planning, reporting, and performance analysis.
• Build scalable analytics tools, reporting frameworks, and operational processes that support organizational growth and efficiency.
• Support the end-to-end sales forecasting process to drive accuracy, consistency, and accountability across the commercial organization.
• Evaluate forecast performance through forecast accuracy, forecast variance, and commit versus best-case reliability metrics.
• Develop predictive models and analytical frameworks that improve forecast reliability and revenue predictability.
• Build and maintain pipeline analytics that assess pipeline health, quality, risk, coverage, and progression across sales segments and territories.
• Identify pipeline risks and performance gaps and recommend corrective actions to improve conversion efficiency and sales execution.
• Serve as a functional point of contact for CRM data integrity, adoption, governance, and process compliance.
• Guide CRM training, onboarding, and continuous enhancement efforts to improve data quality, forecasting, reporting, and analytics capabilities.
• Support the design, implementation, and evaluation of Sales Incentive Plans aligned with business objectives and performance outcomes.
• Lead continuous improvement initiatives that enhance automation, data visibility, reporting consistency, and business insights.
• Act as a strategic advisor to Sales leadership by presenting insights and recommendations that optimize commercial performance and execution.
• Facilitate alignment across Sales, Finance, Product, Marketing, Operations, and Revenue Operations teams to ensure consistent metrics, definitions, and reporting standards.

Requirements

• Relevant degree preferred. Advanced degree in business, finance, analytics, economics, statistics, healthcare administration, or a related field preferred.
• 5 or more years of relevant experience required.
• Experience supporting sales operations, sales analytics, forecasting, or revenue operations functions required.
• Strong analytical skills with the ability to interpret complex data and provide actionable business insights required.
• Strong business intelligence and reporting experience, including the ability to build scalable dashboards, automate recurring reports, and translate sales data into actionable insights using tools such as Power BI, Tableau, or similar platforms required.
• Knowledge of forecasting methodologies, pipeline analytics, and sales performance metrics required.
• Experience working with CRM platforms and driving data governance and adoption initiatives required.
• Strong collaboration skills with the ability to influence cross-functional stakeholders and senior leaders.
• Ability to build predictive models and leverage data to improve revenue predictability preferred.
• Experience supporting sales incentive planning, compensation analysis, or

Benefits

Additional Information

When you're the best, we're the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves . We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.

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