Communications Specialist III

Requirements

• Demonstrated experience writing, designing, and producing promotional materials for the agriculture industry.
• Experience managing digital marketing campaigns across web and social platforms.
• Experience in video production and editing.
• Advanced proficiency in graphic design software (Adobe Creative Suite or equivalent).
• Knowledge, Skills, and Abilities
• Strong written and verbal communication skills.
• Ability to plan, coordinate, and execute multiple projects simultaneously.
• Excellent interpersonal and organizational skills.
• Ability to present information clearly and concisely.
• Proficient in digital marketing tools, website CMS, analytics platforms, and social media management tools.

Benefits

Additional Information

Job Title Communications Specialist III Agency Texas A&M University - Kingsville Department King Ranch Institute for Ranch Management Proposed Minimum Salary Commensurate Job Location Kingsville, Texas Job Type Staff Job Description About Texas A&M University-Kingsville Texas A&M University-Kingsville (TAMUK), the oldest institution of higher learning in South Texas and a proud member of the Texas A&M University System, stands as the region's premier university. TAMUK offers the widest range of academic programs and degrees in South Texas, provides exceptional learning and residential facilities, conducts impactful research, awards substantial scholarships, and has awarded more than 80,000 degrees in the institution's 100-year history. The university is recognized for its unwavering commitment to student success, meaningful research, and deep community engagement. With a welcoming campus culture and strong regional partnerships, TAMUK offers faculty and staff a unique opportunity to make a lasting difference in the lives of students and the broader South Texas region. Location: The University is located in historic Kingsville, a friendly, safe city of 25,000 that is the home of the legendary King Ranch. Corpus Christi and its beaches are just 40 miles to the northeast, and the border with Mexico is 120 miles to the south at Brownsville or 119 miles to the west at Laredo. For more information, click here . Position Overview The Communications Specialist III develops, implements, and manages comprehensive communication strategies across digital, print, and social media platforms to promote the King Ranch® Institute for Ranch Management program and products. This position is responsible for creating engaging content, designing impactful marketing materials, and leading product development initiatives to effectively reach target audiences. The incumbent coordinates special events, manages multimedia production, and tracks project timelines, ensuring brand consistency and alignment with organizational goals. Under general supervision, the Communications Specialist III serves as a leader in producing informative and promotional materials for a wide variety of institutional priorities. The Communications Specialist III operates under a dual reporting structure, reporting to both the King Ranch Institute for Ranch Management and the Office of Marketing and Communications Essential Duties and Responsibilities Digital and Print Communications Write, edit, design, and produce brochures, invitations, advertisements, flyers, newsletters, speeches, reports, podcasts, webinars, and other marketing collateral. Edit and update content for departmental website. Lead the development and implementation of a communications and advertising Social Media Marketing Develop and execute social media strategies for multiple platforms. Create and schedule posts, monitor engagement, and analyze performance metrics. Maintain brand voice and respond to inquiries/comments on social media. Product Development Collaborate with program leads to develop, design, and launch new informational and promotional products. Conduct market research to identify opportunities for communication materials or products. Oversee production timelines and costs. Media Relations and Publicity Write and distribute press releases. Liaise with media outlets and coordinate interviews. Track and report media coverage. Event Promotion and Management Plan, implement, and promote special events and programs. Manage photography, videography, and video editing for events and communication products. Coordinate publications and promotional materials with printers. Reporting and Administrative Duties Maintain a tracking system for project timelines, costs, and deliverables. Prepare and submit progress reports. Generates ideas for communication strategy improvements. Other Duties The above represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned Required Qualifications Education - Bachelor's degree in an applicable field or equivalent combination of education and experience. Experience - Four years of related experience.

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