Brand Partnerships Executive

Responsibilities

• Partnership Development & Negotiation
• Identify, approach, and secure collaborations with like-minded partners - such as beading workshops for hotel guests, co-branded gifting programmes with lifestyle brands, inclusion on a Duxton walking tour, and more.
• Drive partner outreach and negotiations from initial engagement through commercial terms and final sign-off between Brand Owner and the Partner, ensuring professionalism, brand alignment, and commercial acumen.
• Maintain an organised partnership pipeline, tracking opportunities, commercial terms, and next steps.
• Develop long-term partner relationships that create recurring opportunities and revenue.
• Manage post-activation reviews and reports to ensure that key revenue and partnership objectives are met.
• Conceptualise and execute in-store activations tied to seasonal occasions (Mother's Day, Chinese New Year, Valentine's Day) and new product launches - with the aim to execute 2 to 3 events per quarter. The events will typically be held on weekends or weekdays after business hours.
• Own the activation calendar, event brief, logistics, budget, vendor coordination, timeline, reporting, and delivery of the event.
• Work closely with the Marketing and E-Commerce Manager to ensure that activations are reflected in social, digital, and email touchpoints before and after the event.
• Stockist Relationship Management
• Own the day-to-day relationship with all stockist partners - serving as their primary point of contact for commercial updates, order queries, and new season briefings.
• Monitor stockist performance and proactively identify opportunities to improve visibility and sell-through at each location.
• Proactively visit the stockists, if required, to ensure that all branding and merchandise are properly applied.
• Work with the Marketing & E-Commerce Manager to ensure stockists receive accurate and timely marketing materials, campaign assets, and product information.
• Develop and grow the stockist network by identifying new retail partners that are brand-aligned and commercially viable.
• Track and report on stockist revenue contribution as part of the broader partnership performance overview.
• In-Store & Brand Activations
• Conceptualise and execute in-store activations tied to seasonal occasions (Mother's Day, Chinese New Year, Valentine's Day) and new product launches - with the aim to execute 2 to 3 events per quarter.
• Own the activation calendar, event brief, logistics, budget, vendor coordination, timeline, reporting, and delivery of the event.
• Work closely with the Marketing and E-Commerce Manager to ensure that activations are reflected in social, digital, and email touchpoints before and after the event.
• Reporting & Commercial Accountability
• Provide a concise weekly update to the Brand Owner covering partnership opportunities, activation progress, key wins, risks, next steps, and approvals.
• Identify issues early and propose solutions. Exercise sound judgement on what can be resolved independently and what requires escalation.
• Track and report on the commercial performance of partnerships and activations, including:
• Revenue generated through partnerships and events
• Activation ROI against agreed objectives
• Number and value of partnerships secured and activated
• Create a simple system to track event attendee sources for better resource allocation.

Requirements

• You have 3 - 4 years of relevant experience in partnerships, brand marketing, events, business development, or a related role. Experience in lifestyle, retail, hospitality, luxury, or mission-driven brands is a plus.
• You are comfortable initiating conversations with prospective partners and taking opportunities from first outreach through negotiation, execution, and reporting.
• You have strong project management skills and can manage multiple activations, partnerships, and timelines simultaneously.
• You are highly organised and d

Additional Information

About Eden + Elie Eden + Elie is a Singapore-based artisan jewelry brand known for modern designs handcrafted by skilled artisans. Our pieces combine heritage techniques with contemporary design, reflecting a story of craft, meaning, and beauty. We are also a socially missioned company that celebrates craft and heritage while providing meaningful employment for individuals on the autism spectrum. We value working with people who appreciate thoughtful design, purpose-driven work, and meaningful connection. Role Overview We are looking for a Brand Partnerships Executive to grow Eden + Elie's brand and revenue through strategic partnerships and meaningful customer experiences. This role will be responsible for developing relationships with hotels, lifestyle brands, corporate gifting clients, cultural institutions, luxury tour operators, stockists, and other aligned partners, as well as planning and executing up to 10 in-store activations annually. The role reports directly to the Brand Owner.

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