Digital Marketing Manager

Requirements

• Undergraduate degree in Marketing or equivalent experience
• Minimum 5+ years of related work experience
• Strong experience with Marketo preferred; experience with marketing automation platforms required
• Demonstrated ability to apply AI and automation within workflows to improve efficiency and outcomes
• Skilled in persuasion and influence, confident presenting recommendations
• Proven experience in A/B testing and experimentation to generate insights and optimize performance
• Strong, creative thinker with a track record of driving innovation and setting direction
• Highly collaborative, with the ability to work across cross-functional teams
• Special Factors
• Sponsorship
• Vanguard is not offering visa sponsorship for this position.
• About Vanguard
• At Vanguard, we don't just have a mission-we're on a mission.
• To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
• How We Work

Additional Information

Core Responsibilities: Digital journey development - Design and launch integrated digital experiences for financial advisors in partnership with your aligned Client Journey Management team. - Build and deploy trigger-based, always-on digital journeys using Marketo. - Create personalized landing pages and integrate them into journey strategies. AI-driven personalization & innovation - Leverage AI tools to develop scalable, personalized digital assets. - Leverage our engagement engine to orchestrate and automate end-to-end digital journeys - from strategy through execution - ensuring personalized, timely experiences for financial advisors. - Continuously identify opportunities for journey experimentation and innovation. Execution & optimization - Manage end-to-end journey execution, including email deployment, QA, and compliance submissions. - Conduct A/B testing and experiments, applying insights to improve future strategies. - Monitor journey performance, prepare review materials, and present actionable insights. Data & audience strategy - Collaborate with data analysts to inform next-best-action strategies and personalization. - Partner with Senior Engagement Strategists on audience segmentation for journeys. - Analyze engagement trends and behavioral data to refine targeting and improve journey effectiveness. Collaboration & stakeholder engagement - Develop and maintain strong relationships with internal stakeholders, ensuring open and effective communication across teams. - Act as the subject matter expert for the digital tech stack, driving optimal use of tools and technologies. - Provide strategic guidance and thought leadership to cross-functional teams, aligning digital initiatives with broader business objectives.

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