Founding GTM & B2B Sales Lead

About the role

This is a rare opportunity to be the first dedicated GTM and B2B Sales hire at an early-stage healthtech startup based in Berlin. There is no playbook yet - you will write it. If you thrive in ambiguity, love building from zero, and want direct ownership over commercial outcomes, this role is for you.

Responsibilities

• Own the full commercial loop end-to-end: outbound, inbound, and partnerships
• Identify and close deals with employers, insurers, clinics, and corporate wellness buyers
• Structure and execute the go-to-market strategy for B2B channels
• Negotiate pricing, packaging, and contracts directly with founders and executive stakeholders
• Build and manage the B2B pipeline autonomously using modern sales tooling
• Feed real market signal back into product and pricing decisions
• Act as the voice of the customer internally to inform product and operations

Requirements

• 2+ years closing complex B2B deals in the €10k-€500k+ range with a proven track record
• Experience in healthtech, corporate benefits, insurance, or premium SaaS strongly preferred
• Native German and fluent English - German proficiency is mandatory, as most prospects are German-speaking
• Eligible to work in Germany without visa sponsorship (no sponsorship available)
• Comfort operating as a founding seller or first AE in a lean, founder-led environment
• Proficiency with modern sales tech stack: Attio, HubSpot, Clay, Apollo, n8n, Lemlist, Notion, Linear
• Experience building AI-first sales workflows and data-driven selling approaches
• Ability to source and manage pipeline autonomously - no SDR support to rely on
• Background in health-tech, corporate wellness, or insurance sales
• Experience leveraging customer feedback to shape product direction
• Familiarity with AI-driven outbound and automation tools
• Compensation & Benefits
• Salary range: €50,000-€60,000 all-in OTE annually
• Full-time employment
• Early-stage equity opportunity (founding team hire)
• Location
• Berlin, Germany - fully on-site, Monday to Friday
• In-person presence is non-negotiable
• No visa sponsorship available

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