Virtual Events Manager

Responsibilities

• Program and strategy
• Full ownership of TOPdesk's global webinar and virtual events program
• The event calendar, format strategy, and content mix
• Vendor relationships and platform management
• Performance and reporting
• Webinar pipeline contribution and influenced revenue reporting
• Registrant-to-attendee conversion rates, engagement benchmarks, and post-event conversion metrics
• A regular cadence of insights shared back to Marketing leadership and Commercial stakeholders
• A clear global webinar strategy is in place and aligned with Demand Generation and Product Marketing priorities
• The first series of webinars has launched, with a repeatable format and a growing audience
• Program is visibly contributing to pipeline and commercial goals
• Cross-functional partners (Demand Gen, Product Marketing, Field Marketing, Sales) are actively involved and see the webinar program as a channel they want to invest in
• A content library of on-demand recordings is being built and repurposed across marketing channels
• What success looks like (in the first 6-12 months)
• A clear global webinar strategy is in place and aligned with Demand Generation and Product Marketing priorities
• The first series of webinars has launched, with a repeatable format and a growing audience
• Program is visibly contributing to pipeline and commercial goals
• Cross-functional partners (Demand Gen, Product Marketing, Field Marketing, Sales) are actively involved and see the webinar program as a channel they want to invest in
• A content library of on-demand recordings is being built and repurposed across marketing channels
• Are you our new Virtual Events Manager?
• Required experience and strengths
• Proven experience building or scaling a B2B webinar or virtual events program in a SaaS environment
• Strong project management skills with the ability to manage multiple events in parallel across different markets
• Experience working closely with Demand Generation, Product Marketing, and Sales teams
• Hands-on experience with webinar and virtual event platforms (ON24)
• Comfort with marketing data - you can set up reporting, interpret results, and use them to make decisions
• Excellent communication and stakeholder management skills
• A bias for action and a builder's mindset - you don't wait for perfect conditions to get started

Requirements

• Experience with ITSM, enterprise software, or a technical B2B audience
• Familiarity with Salesforce or HubSpot for campaign tracking and pipeline reporting
• Experience managing or collaborating with external agencies or production vendors
• Multi-region or global marketing experience

Benefits

Additional Information

You won't just run webinars. You'll build a program. 1) Build the webinar program from the ground up Define the strategy, cadence, and formats for TOPdesk's global webinar and virtual events program Design a tiered event model - from thought leadership webinars and product demos to partner sessions and customer spotlights Create repeatable playbooks, templates, and processes that the wider marketing team can use and scale Own the full event lifecycle: concept, promotion, production, follow-up, and reporting 2) Drive pipeline and revenue impact Collaborate with Demand Generation to align webinar programs with campaign priorities and pipeline goals Partner with Commercial teams to ensure events support the buyer journey and hand off qualified attendees effectively Build a consistent pre-event and post-event nurture motion in close coordination with Rev Ops Track and report on pipeline contribution, influenced revenue, and attendee engagement metrics 3) Partner with Product Marketing and Field Marketing Work with Product Marketing to translate product launches, positioning, and competitive differentiators into compelling webinar content Collaborate with Field Marketing on regional activation - adapting global programs for local markets and audiences Support field teams in running virtual events that complement in-person activities (roadshows, user groups, trade shows) 4) Own the attendee experience Design engaging, high-quality virtual event experiences - not just slide decks with a presenter Ensure consistent brand experience across all digital events and virtual touchpoints Gather attendee feedback and continuously improve the format, content, and production quality 5) Build measurement and optimisation into everything Establish clear KPIs and a reporting framework for the webinar program Partner with Rev Ops to ensure event data flows cleanly into CRM and attribution models Analyse attendance patterns, engagement rates, and conversion data to improve future performance Share learnings and best practices across the marketing team

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