Senior Executive, Influencer Data Strategy

Responsibilities

• Advanced Data Operations & Governance:
• Manage complex configurations within our campaign tracking documents to meet bespoke campaign requirements.
• Act as a steward for data governance, actively monitoring and enforcing consistent naming conventions and reporting formats across all campaigns.
• Confidently write and adapt a wide range of formulas and scripts as needed to support data management and reporting tasks.
• Ensure campaigns are created promptly on our proprietary platform, proactively following up with stakeholders to gather any missing information.
• Process Improvement & Troubleshooting:
• Proactively identify process pain points and inefficiencies, recommending and implementing robust improvements to enhance our data workflows.
• Investigate and resolve complex and less obvious data issues, demonstrating a deep understanding of their root cause and how key metrics are calculated.
• Utilise our admin interface to support data management and troubleshooting tasks.
• Platform & Application Expertise:
• Serve as a subject matter expert on our core analytics applications (Benchmark Index, Performance Analyser, Deliverables Calculator), supporting the wider team with queries and issues.
• Confidently navigate our BI tool, independently building complex queries and customising dashboards to meet business needs.
• Identify and implement improvements to our internal applications to enhance functionality and user experience.
• Collaboration & Mentorship:
• Act as a key support figure and escalation point for junior members of the team, providing guidance on complex tasks and sharing your knowledge.
• Communicate effectively with all relevant teams to ensure action points are resolved in a timely manner and data processes run smoothly.
• The Ideal Candidate:
• Proven experience in a data operations, data management, or a similar data-focused role.
• Advanced proficiency with spreadsheets (e.g. Excel, Google Sheets), including a strong command of complex formulas and data manipulation.
• A sharp analytical mind with excellent problem-solving and troubleshooting skills.
• A proactive and process-driven individual who is always looking for ways to improve efficiency and quality.
• Confident and clear communicator, able to work effectively with a wide range of stakeholders.
• Experience with business intelligence (BI) tools (e.g. Metabase, Tableau, Power BI) and building custom reports and dashboards.
• A natural mentor who enjoys supporting and developing junior team members.
• Demonstrates a high degree of professionalism, reliability and a positive, solution-oriented attitude.
• Life at WPP Media & Benefits
• Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly

Requirements

• We are looking for a highly skilled and proactive Senior Data Executive to join our central Data & Tech team. This role is a critical step up, designed for an experienced data professional who will act as a subject matter expert on our data operations and processes.
• This role is ideal for a detail-oriented and analytical individual with a passion for problem-solving and a proven ability to enhance data workflows in a fast-paced environment.

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact This role is within The Goat Agency , a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.

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