Field Marketing & Events Specialist

About the role

📣 ROLE SUMMARY We're looking for a Field Marketing & Events Specialist who understands that the best in-person programs do three things at once: close pipeline, build a brand people talk about, and create relationships that last well beyond the event itself. This role is split equally across revenue, brand, and community. You're not just driving leads at trade shows - you're also the person who designs the customer happy hour that makes a Pro feel like they're part of something, executes the brand activation that gets shared on social, and builds the word-of-mouth flywheel that keeps Topline Pro top of mind in a tight-knit industry. In the home service space, trust is the pitch that works. Contractors talk to each other. Our customers are vocal when they love something, and they're proud of the businesses they've built. Your job is to create the moments that give them something to talk about, and make sure Topline Pro is at the center of it. The ideal candidate has lived on both sides of the table: you've worked in a customer-facing or sales role and understand what it takes to drive a business outcome, and you've also been the person designing the experience that makes meaningful connections happen. That combination is rare and exactly what we need. You'll report to Maddy Sickinger, Head of Marketing, and work closely with the Sales team to align on pipeline goals and GTM strategy. This role is a specialist-level position with a clear path to grow into a manager role as the events function scales. ⚡ WHAT YOU'LL DO Revenue Hit a quarterly pipeline target. Events at Topline Pro are a growth channel. You'll own pipeline contribution from field and event marketing with defined targets per initiative, lead volume goals, and conversion tracking. Own the full trade show program - strategic selection, sponsorship negotiation, booth design and build, staffing, on-site execution, and post-show follow-up sequences that actually convert. Build and run integrated event campaigns with pre-event outreach (email, SMS, social), on-site activation, and post-event sequences that keep leads warm and moving. Brand, Awareness & Experiential Dream up and execute bold brand moments. We're not looking for someone who plays it safe. Think wrapped trucks pulling into trade show parking lots, unexpected activations that stop a contractor mid-stride, and experiences that get photographed and shared without asking. If it makes people say "that was Topline Pro," you're doing it right. Own experiential marketing as a growth lever. You'll conceive, pitch, and execute creative campaigns that go beyond the booth - guerrilla moments, field stunts, branded experiences in places our customers actually are (job sites, supply houses, industry events, local markets). Create pre-show strategy docs and briefing materials so every rep and booth staffer shows up knowing the story we're telling, the audience we're talking to, and the impression we're leaving. Build the plan to capture and extend event content - photos, testimonials, social moments, and stories that keep the activation alive long after it ends. Relationship Building & Word of Mouth Build and own the customer events strategy. Design experiences that bring Topline Pro customers together in person- regional meetups, customer dinners, appreciation events- and make them feel like they're part of something worth talking about. Identify and activate customer champions. Work with the customers who love us most to get them in rooms, on stages, and sharing their stories with other pros in their networks. Plan and execute co-branded events with strategic partners to extend reach, deepen relationships, and tap into communities we want to be part of. Build the WOM flywheel. Home services is a referral-driven industry. You'll design the in-person experiences that give our customers something worth sharing and make Topline Pro the name they mention when another pro asks who they use. Operations Lead logistics end-to-end - vendor coordination, travel, merch, giveaways, shipping, staffing plans, and on-site execution across all program types. Maintain documentation in Notion so that at any point, anyone on the team can answer "what did that show cost?" or "who worked the booth on Day 2?" without asking you. Own the retro and reporting loop. After every initiative, synthesize learnings, report results against targets, and use data to sharpen strategy. Manage event budgets tightly, tracking actuals vs. projections and consistently delivering strong ROI. 🎯 WHAT WE'RE LOOKING FOR 4+ years of experience in B2B SaaS , with meaningful time across field/event marketing, sales, account management, or customer success- ideally a mix. We care more about your relationship with pipeline and customers than a specific title. Proven experience driving measurable outcomes through events - you can speak to pipeline generated, brand moments that landed, customer relationships deepened, and ROI delivere

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