SEO Generalist (12-Month Contract)

About the role

As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. Canva's SEO is world-class, and we're looking for a passionate SEO Generalist to join the International SEO team to help scale our next phase of growth in South Korea! This is a 12-month contract, working [full-time - 40 hours per week]. The SEO Generalist will work closely with the Korea SEO Lead and local team. The role of an SEO Generalist is to create and manage engaging, SEO-optimized copy and content that informs, inspires, and converts local audiences. As an SEO Generalist, you will provide initiative, direction, and support to create helpful and culturally relevant content for users in the South Korean market. Ideally, you are a native speaker with proficiency in Korean & English. Canva is a fast-growing, mission-driven company, and we're looking for talented people who want to contribute to something meaningful. If you're excited about the opportunity to make an impact, show us what you've got-strong performers in this role have significant opportunities to grow with us. The International SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva. We're a global team of specialists spanning keyword research, technical SEO, content strategy, outreach, engineering, data analytics, design, and operations. We work across many regions and languages, combining proven frameworks with deep local market expertise Content Creation & Optimization Support the creation, optimisation, and publication of SEO-driven content for Canva's key landing pages and blog posts. Use local insights, keyword research (including Naver Keyword Tool), and SEO tools to identify content opportunities that drive traffic, visibility, and engagement across priority pages. Localize key English website pages to ensure strong rankings for the canva.com/ko_kr subfolder on both Google and Naver. Outreach & Link Building Support Canva in identifying relevant external websites and partners for link-building opportunities and conduct outreach using tailored messaging aligned with Canva's brand and ethical standards. Maintain accurate documentation and tracking of campaigns, link quality, and SEO performance metrics, and communicate results to relevant Canva stakeholders. Ensure all SEO activities adhere strictly to white-hat link-building practices and Canva's quality guidelines. User Experience & Innovation Bring a user-first perspective to SEO initiatives, proactively identifying opportunities to improve the search-to-conversion experience for Korean users. Propose creative solutions and fresh ideas that enhance how Korean users discover and engage with Canva - including across Naver surfaces. Stay up to date with Korean cultural, social, and digital trends across a wide range of topics to ensure content remains locally relevant. Question existing approaches constructively and suggest improvements based on user behavior observations. Navigating the Evolution of Search & Discovery Stay curious about emerging search and discovery trends in your market-including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.) Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country Stay up to date on GEO/AEO evolutions and next-generation optimization techniques Be open to experimenting with new content formats and optimization approaches as the search landscape evolves Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends Cross-Functional Collaboration Collaborate with Canva's internal team, including marketers, designers, product manager, SEO Content Editor and the SEO Country Lead, to align on tone, messaging, goals, and brand standards. Monitor local search trends on both Google and Naver, track competitor activity, and analyse user behaviour to surface actionable insights that inform Canva's ongoing content and outreach strategy in South Korea. Strategic Coll

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Additional Information

Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we're focusing on Seoul so we can best support our teams and keep collaboration flowing.

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