Social Media Manager
External
Ruby-labs · European UnionPrepare for this interview
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About the role
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ We are looking for a creative and data-driven Social Media Manager to own and grow our project's presence across Facebook, Instagram, TikTok, and X (Twitter) . You will be responsible for building engaged communities, driving organic reach, and supporting paid acquisition efforts through compelling content and platform-native strategies. This is a hands-on role requiring both creative vision and analytical rigor.
Responsibilities
- Multi-Platform Ownership - Develop and execute social media strategies across Facebook, Instagram, TikTok, and X. Tailor content and tone to each platform's audience and algorithm.
- Content Creation & Calenda r - Plan, produce, and publish engaging content including graphics, short-form video, copy, and interactive posts. Maintain a consistent publishing cadence aligned with campaign calendars.
- Community Management - Monitor and engage with comments, DMs, and mentions across all platforms. Foster an active, loyal community around the Vegas Bonanza brand.
- Performance & Reporting - Track and report on key metrics including reach, engagement rate, follower growth, and conversion contribution. Deliver weekly performance summaries with actionable insights.
- Trend Monitoring - Stay ahead of platform algorithm changes, viral trends, and competitor activity. Rapidly adapt content strategy to capitalize on emerging opportunities.
- Paid Social Collaboration - Work closely with the UA team to align organic content with paid campaigns, ensuring creative consistency and funnel coherence.
- Influencer & Partnership Coordination - Identify and coordinate with relevant creators, affiliates, and partners to amplify brand reach.
- Compliance Awareness - Ensure all content adheres to platform policies and sweepstakes advertising guidelines.
Requirements
- 5+ years of experience managing social media for a consumer brand, ideally in gaming, entertainment, or sweepstakes.
- Proven track record of growing engaged audiences organically across Facebook, Instagram, TikTok, and/or X.
- Strong content creation skill s - comfortable writing copy, directing short-form video, and working with design assets.
- Proficient in social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Later, or similar).
- Solid understanding of platform algorithms, content formats, and best practices for each major channel.
- Data-driven mindset with the ability to interpret performance metrics and optimize accordingly.
- Experience collaborating with paid media or UA teams is a strong plus.
- Fluent in English.
- Location
- Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
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