Senior Manager - Commercial Integration

About the role

The Senior Manager - Commercial Integration will lead the integration of commercial strategy, consumer insights, and regional priorities across Disney Parks International (DPI) portfolios in Asia and the Middle East. In this role, you will connect cross-market performance, guest and franchise insights, and commercial initiatives to unlock incremental growth across the Asia parks, while establishing a strong foundation for the Middle East park. You will operate as a strategic, persuasive problem-solver and team player, partnering closely with senior leaders and site teams to shape decisions that impact the broader Disney Parks International portfolio.

Responsibilities

• Drive cross-market commercial insights and performance visibility by synthesizing brand, franchise, and business metrics across DPI sites to inform strategic decisions and highlight growth opportunities.
• Establish structured reporting and real-time dashboards that integrate consumer segmentation, franchise tracking, social listening, and in-park campaign performance to enable timely, data-driven actions.
• Assess SG&A deployment across markets, media, platforms, and channels, tracking effectiveness and ROI to guide investment choices and optimize commercial returns.
• Support the development and deployment of a commercial framework and governance model for Asia and Middle East parks that is strategically consistent yet tailored to site maturity and target guest segments.
• Partner with site leadership teams to align on priorities, surface cross-site opportunities, and support disciplined execution of commercial initiatives.
• Identify and pursue strategic analysis around commercial growth opportunities, including new market spaces, guest segments, and cross-franchise initiatives, leveraging quantitative analysis and market trends.
• Lead or support major franchise and IP initiatives (e.g., tentpole content releases, prominent Asia franchise such as Duffy and Friends) to maximize regional impact for Asia and Middle East.
• Synthesize complex, disparate data and insights into clear, concise, and persuasive recommendations for senior executives, including high-quality presentations and strategic updates for internal and external engagements.
• Identify and pursue strategic analysis around commercial growth opportunities, including new market spaces, guest segments, and cross-franchise initiatives, leveraging quantitative analysis and market trends.
• Act as a key integration and coordination point between DPI leadership, site teams, and other business units to drive alignment on enterprise priorities and ensure consistent communication of commercial strategies.
• Lead with a collaborative, team-oriented approach, mentoring individual contributors, fostering a culture of accountability, and modeling Disney's values in a creative, innovative, and service-minded environment.
• Plan and prioritize work by translating organizational and segment strategies into well-defined objectives, roadmaps, and milestones that align team efforts with DPI and Disney Experiences goals.
• Collaborate across markets and functions, building strong partnerships and creating an environment where diverse perspectives are heard.
• Required Qualifications:
• 10+ years of experience in commercial strategy, business integration, brand or franchise management, finance, marketing, or related strategic roles within fast-paced, matrixed organizations.
• Bachelor's Degree.
• Outstanding analytical, numerical, and problem-solving skills, with the ability to interpret complex data sets and translate them into clear, actionable commercial insights and strategies.
• Strong strategic thinking and business/financial acumen, including experience working with P&L, operating plans, and evaluating business models and product proposals against strategic priorities.
• Exceptional communication and presentation skills, with the ability to convey complex

Additional Information

Job Posting Title: Senior Manager - Commercial Integration Req ID: 10153590 Job Description:

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