Senior Insights Analyst

About the role

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight. Across our three businesses - The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world. As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact. In this role you will be analyzing data from a range of sources (including Salesforce CRM & Marketing Cloud, and Google Analytics/Amplitude) and using it to influence all aspects of B2B decision making. You will partner with sales and marketing teams to help them identify the best leads and understand the drivers behind new business growth. Working with the Product, customer success and retention teams you will help to identify opportunities to grow customer engagement and drive up- and cross-sell rates. The B2B business has big ambitions, so this role is a unique opportunity to influence the shape of this part of The Economist's business. From helping us to define the right KPIs and commercial model, to identifying opportunities to innovate using AI and machine learning, this is more than just another B2B analysis role. You will be working closely with a wide range of stakeholders including; senior leadership, product, sales, marketing, customer success and CRM, as well as peers in the data, insights, research and strategy teams.

Requirements

• We are seeking a candidate with prior experience performing data analysis for a B2B subscription business and a strong aptitude for generating insight from large datasets.
• Experience analysing raw datasets in SQL is a requirement, but the ability to tell stories and generate insight from the data is what really matters. Candidates with relevant experience but needing to improve their technical skills by working as part of a diverse team are welcomed.
• We believe data is essential to the success of our business. This role is an opportunity to lead the delivery of insights that impact real decisions being taken every day at The Economist Group
• Accountabilities
• How you will contribute:
• Collaborate closely with business teams (Product, Marketing etc) to understand their needs and acquire data from partners and agencies relating to campaign performance
• Agree KPIs for measuring performance and establish appropriate reporting for the sta
• Participate in strategic discussion and make recommendations based on insights you uncover
• Proactively identify insights to bring more visibility on usage patterns, customer experience, content consumption patterns and types
• Build relationships with key business teams like marketing, product & Editorial, to understand their needs, objectives, mindsets and pain points and design analysis and insights that support them
• Generate Insights by combining multiple data sources to generate joined up view of customer activities, behaviours
• Support regular reporting of performance of b2b products, products usage and insights for editorial teams around the content consumption patterns
• Participate in the product roadmap process, campaigns delivery, identifying and sizing opportunities in data and help define measurement framework, set target metrics, and measure progress against goals
• The ideal skills and attributes for this role include:
• Ability to examine data critically to extract meaningful insights
• Ability to work with large datasets using SQL (must) to query and manipulate for aggregation and exploration for identifying patterns and insights
• Experience in producing insight from large datasets to work on use cases like Client Retention analysis, Factors affecting usage patterns and product renewals, Churn Analysis and similar other use cases
• Experience working with data from Salesforce CRM and marketing cloud, and web analytics data (Google Analytics, Amplitude etc)
• Experience working with BI tools like Tableau
• Experience working with data from multiple data systems and databases
• Ability to communicate findings clearly to non-technical colleagues
• The follow

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