Senior Manager, Communications

About the role

The Senior Manager, Marketing Communications is responsible for leading brand-building initiatives and evidence-based narratives across multiple channels and audiences-developing programs and platforms for highly credible evergreen stories and news angles; engaging media and other relevant industry influencers to drive brand awareness and preference; and working across the broader team to maximize derivative content. The Senior Manager of Marketing Communications is experienced in healthcare corporate marketing and communications, category and product positioning, and has a passion for advancing preventive care access, affordability, and outcomes. The candidate must be an exceptional communicator and influencer; have excellent business acumen and matrix management skills; and take a self-starter approach to raising Marathon's visibility among employers, unions, Marathon teammates, investors, and influencers thereof. ESSENTIAL DUTIES & RESPONSIBILITIES PR and media strategy: Manage agency partners, own and align annual PR calendar relative to corporate priorities; develop KPIs, coordinate external announcements, and nurture direct relationships with key journalists, outlets, and influencers to build credible earned media presence. Communications planning: Develop and manage a strategic external communications plan and timeline-crafting, curating, and coordinating with consideration for broader marketing channels and programming. Value prop amplification: Support Solutions Marketing in maintaining and evolving core messaging relative to company and product updates, market dynamics, and competitive context; proliferate value prop through blog creation, media opportunities, native advertising, webinar programming, etc. Thought leadership: Support the identification and execution of thought leadership and category ownership opportunities-unique topics, formats, forums (including owned), and spokespeople-and gear internal subject matter experts with talking points, backgrounders, etc. Customer evidence program: Partner with Client Loyalty and GTM Ops to ensure a programmatic approach to customer evidence "packaging"-from client/case identification, internal/deskside research, to contractor management and production of case studies, testimonials, videos, and proof points that support outcomes-led storytelling. Senior leadership partnership: Partner with senior leaders to support specific corporate relations activities and thought leadership opportunities. As needed, support the CMO and executive leadership with issues/crisis management. Ensure issues readiness through risk analysis and media monitoring. Internal alignment: Ensure Marathon teammates are prioritized as an audience-collaborate with People Experience on major announcements and partner closely with Enterprise Marketing and Client Loyalty to drive consistent messaging, maximize use of client stories, and streamline workflows.

Requirements

• Bachelores Degree in Marketing, Communications or related field and 8+ years relevant professional marketing & communications experience, ideally in healthcare; or equivalent combination of education and experience.
• DESIRED ATTRIBUTES
• Thrives in a lean environment, owns work end-to-end, from concept through execution, without waiting for others to make it happen
• Results-driven, creative thinker who identifies nonobvious opportunities-has a strong instinct for identifying how information can be repurposed, repackaged, and extended to maximize output while reducing lift
• Adept at stakeholder management; eager and able to collaborate and align with stakeholders internally and externally; able to influence through persuasive and clear communications (e.g., tailored pitches, formal presentations, etc.)
• Analytical, able to assemble, interpret, and summarize data and decision support; experience using data to tell a story
• Strong communicator and writer-can translate complex ideas into crisp, audience-rea

Benefits

Additional Information

Marathon Health is a leading provider of advanced primary care in the U.S., serving 2.5 million eligible patients through approximately 630 employer and union-sponsored clients. Our comprehensive services include advanced primary care, mental health, occupational health, musculoskeletal, and pharmacy services, delivered through our 680+ health centers across 41 states. We also offer virtual primary care and mental health services accessible in all 50 states. Transforming healthcare delivery with a patient-first approach, we prioritize convenient access to both in-person and virtual care, resulting in improved health outcomes and significant cost savings. Committed to inclusivity and collaboration, we foster a positive work environment and recruit exceptional talent to ensure expertise and compassion in healthcare delivery. Marathon has been recognized as a five-time Modern Healthcare Best Places to Work in Healthcare winner and a six-time Best in KLAS award winner for employer-sponsored healthcare services.

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