Product Marketing Manager, AI Infrastructure

About the role

As AI Infrastructure product marketing manager, you will be responsible for defining the value proposition, positioning, messaging, and GTM strategy for CoreWeave's AI cloud infrastructure. CoreWeave offers a vast portfolio of highly performant AI infrastructure, storage and networking which provides the foundational building blocks for some of the world's most demanding AI workloads. This role is at the forefront of our purpose-built platform for AI including generative AI, agentic, artificial generative intelligence, and beyond. You will work with key stakeholders in marketing, sales, product management and engineering to shape CoreWeave's growth. You're eager to listen to customers, understand the mechanics of how we win in the market, and package key insights into scalable value propositions in close collaboration with other teams across the organization. This is an opportunity to lead the industry with unmatched performance, breakthrough innovations, and differentiated value propositions. It is critical that you leverage data and analytics to demonstrate impact of your work through metrics from adoption to deal flow in a way that is intuitive for your stakeholders and senior executives.

Requirements

• Positioning & Messaging
• Capture impactful positioning and messaging for CoreWeave's infrastructure services with high value differentiators.
• Develop narratives and demos that show CoreWeave's differentiation in AI infrastructure services.
• Create compelling launch moments and differentiated, persona-based messaging based on real customer evidence.
• Provide campaign briefs and input for content marketing and demand generation marketing teams to scale value propositions across the funnel.
• Customer Proof
• Partner with forward-deployed engineers and lighthouse customers to capture use cases and in-production benefits.
• Create compelling case studies and customer testimonials that CoreWeave can leverage as customer validations.
• Collaborate with content marketing teams to create unique, differentiated content that carries these customer case studies forward at scale.
• Highlight measurable business outcomes that differentiate CoreWeave's AI infrastructure services.
• Influence analysts and other critical influencers on how to think about AI infrastructure services in the AI era.
• Establish systematic customer learning capture across high-value implementations.
• GTM & Sales Enablement
• Equip Sales and Solution Architects with outcome-focused deal kits, battlecards, and technical content that resonate with developers and decision-makers.
• Develop content with strong differentiators that clearly articulates the benefits of CoreWeave's AI infrastructure.
• Scale messaging through selective partners where their technologies or workloads reinforce CoreWeave's AI infrastructure story.
• Metrics & Measurement
• Deliver updated messaging and positioning materials.
• Demonstrate impact of internal GTM tools and assets with sales.
• Map product marketing's impact on deal velocity and contract value.
• Demonstrate product marketing's impact on platform adoption and retention.
• Improve competitive win rates in AI infra

Additional Information

CoreWeave is The Essential Cloud for AI™. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025. Learn more at www.coreweave.com .

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