Demand Generation Manager, Tree Care

Responsibilities

• Pipeline accountability for tree care new-logo
• Sales accepted targets for tree care new-logo each quarter
• Campaign strategy that ladders to those numbers
• Tier designation on every campaign (Tier 1 flagship / Tier 2 supported / Tier 3 self-serve)
• Pivot, kill, and double-down calls on live campaigns based on what the data is telling you
• Campaign strategy and execution
• You're the quarterback. Functions execute against your briefs.
• Quarterly campaign plan with priorities, tiers, and capacity requests in partnership with Events, Partnerships, Design, Digital, and Content. You understand buyer journeys and how to create high intent and low intent plays to meet buyers where they're at across a variety of channels.
• Campaign briefs - offer, audience, messaging direction, target SAL volume, key dates
• Comfortable with owning email marketing, la

Additional Information

What Makes Us Stand Out: Granum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry - LMN, SingleOps, and Greenius - into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company's mission is to help industry professionals unlock their potential and achieve their most important goals, all united by the belief that its clients' success is not just a milestone, but a shared mission. As a team, we're on a mission to reshape an age-old industry, and we're looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness . If this resonates with you, we'd love to meet you and explore how you can help us build the future of the green industry! Our culture and growth has been recognized with multiple awards, it's a great time to join! Comparably 2024 #23/100 Best (small/ medium sized companies) Leadership Teams Comparably 2024 #63/75 (small/ medium sized companies) Happiest Employees #9 Atlanta Business Chronicle's 2024 Best Places to Work (Our second year in a row!) #6 of Built In's 2024 Best Places to Work: Top 50 start-ups in Atlanta (Our second year in a row!) Inc Magazine's 2023 Best Places to Work Inc. 5000: #131 of 2024 Southeast Regional America's Fastest Growing Companies . (Our third year in a row!) Inc 5000 America's fastest-growing private companies (Our third year in a row!) Certified Great Place to Work Canada 2024 We're looking for a demand gen manager to own the new-logo pipeline for our tree care segment. You'll set the strategy, build the quarterly campaign plan with input from your key stakeholders, read the signals coming back from the market, and make the calls on what to do next. Tree care is a distinct market - different ICP, different buying motion, different operator profile than the rest of our business. It's not a scaled copy of what works elsewhere; it needs its own program, run by someone who'll go deep on the segment and own the numbers end-to-end. This is an individual contributor role on a fast-moving demand gen team. You'll have full revenue accountability for tree care new-logo pipeline, but you won't be doing it alone - campaigns get built in close partnership with Brand & Events, Partnerships, Digital, Content, Product Marketing, and our Market Engagement team. The numbers and the programming are yours; the work is collaborative. If you're the kind of demand gen marketer who reads pipeline data the way some people read box scores, who knows when a campaign is working before anyone seeks out updates from you, and who'd rather own one segment well than ten segments shallowly - keep reading. Who you'll work with You'll report to the Sr. Director of Demand Generation and partner closely with: Product Marketing on positioning, ICP, messaging frameworks, competitor & market landscape, and product webinars - they're your source of truth on what we're saying and to who Brand & Events on trade shows, partnership webinars, and event-driven campaigns - many of your campaigns will stem from event programs they ship Digital, Content, and Marketing Operations on the execution layer that surrounds your campaigns Market Engagement (the inbound qualification team) on converting your campaign leads into held meetings - you brief them on each campaign; they convert; the feedback loop is constant The Demand Gen Manager, Landscaping as your closest peer - different segment, same discipline

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