Principal Product Manager - Discovery & Onboarding(Exchange)

About the role

Crypto.com Exchange serves tens of millions of users globally, and we are scaling aggressively. As we grow our reach across new markets and channels, the precision with which we understand, optimise, and personalise the journey from first visit to fully activated account becomes a core competitive advantage. This role owns that journey end-to-end - across four deeply connected areas. Landing & Conversion - You will build and own the behavioural analytics layer that lets us understand how users engage with our pages, what drives them toward sign-up, and where we can sharpen the experience. You will run a relentless A/B testing programme to convert high-intent visitors into registered users. Onboarding - You will own the full sign-up funnel: email submission through to KYC initiation. Every touchpoint in this sequence is an opportunity to reduce friction, build trust, and set the user up for activation. Sign-up Rewards - You will own the reward and incentive mechanics tied to the sign-up event: welcome bonuses, sign-up campaign offers, and any reward that activates at account creation. The goal is to use reward design as a conversion lever at the top of the funnel - pulling users from landing to registered account faster and with higher intent. Onboarding rewards from KYC completion through to first deposit and first trade are owned separately. Login & Authentication - You will own the returning-user experience: a fast, secure, and modern authentication journey that keeps active users engaged and protects them without making them feel it. These four areas are held by one PM because decisions in each are deeply interconnected. The trust built during onboarding shapes the authentication experience users expect. The reward mechanic at sign-up influences how users behave through KYC initiation. The quality of the login journey determines whether funded users return to trade again tomorrow. This is an execution-first, high-ownership role. The PM who takes it drives stakeholders to unblock, prioritise, and ship - without waiting for direction. The Team You will work closely with: Growth - coordinating on landing page experience and UTM attribution upstream of sign-up Design - page layout, onboarding UX, authentication UI, and content hierarchy Engineering - analytics instrumentation, A/B test infrastructure, auth systems, and verification flows,development Data / Analytics - funnel dashboards, experimentation analysis, and session behavioural data Security / Risk - authentication architecture, ATO prevention, and fraud signal integration Verification & Activation PM - shared instrumentation and alignment at the KYC initiation boundary; reward ladder handoff Life @ Crypto.com Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team. Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions. Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth. Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another. One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up Aspire career alternatives through us - our internal mobility program offers employees a new scope. Are you ready to kickstart your future with us?

Requirements

• 6-8+ years in Product Management
• Proven experience at a high-growth technology company - crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory - where you have personally owned and solved the problems described in this role: conversion funnel optimisation, sign-up instrumentation, authentication modernisation, or onboarding reward design
• Proven track record owning a sign-up, onboarding, or authentication funnel end-to-end - with measurable conversion improvements as evidence of impact
• Analytics and instrumentation
• Deep hands-on experience with product analytics platforms - Mixpanel, Amplitude, Segment, GA4, or equivalents
• Able to write SQL to build funnel queries and cohort analyses independently
• Practical experience with session-recording and heatmap tooling - knows how to design an event taxonomy from scratch, not just consume one
• Experienced in designing and running statistically valid A/B experiments - including managing peeking bias, sample ratio mismatch, and novelty effects
• Proficient with experimentation platforms - Optimizely, VWO, LaunchDarkly, Statsig, or equivalent
• Technical fluency
• Understands end-to-end event instrumentation: client-side event firing, server-side validation, and data pipeline to analytics warehouse - able to review an instrumentation spec with Engineering and identify gaps
• Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems with Engineering teams
• Understands how regional compliance requirements (SCA, GDPR, ePrivacy) affect tracking consent flows and authentication architecture
• UX instinct
• Can identify a conversion-degrading UX problem from a session recording and produce a testable hypothesis within hours

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