Manager of Marketing Planning & Delivery

Responsibilities

• Champion a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
• Support marketing objectives to set and refine annual and quarterly marketing plans.
• Collaborate closely with Marketing's Customer Journey management groups to plan and execute customer driven action plans and marketing programs.
• Monitor consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Lead and execute engagement strategies across the credit card portfolio, including new product launches, events, upgrades, and card refreshes, and integrate such strategies within existing programs to promote a seamless client experience.
• Analyze and leverage insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Collaborate with Marketing's Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Support development and deployment of creative assets, agnostic of media channels and across all touchpoints.
• Champion proper usage of the client's brand in Canada, in full compliance with global brand guidelines and the client's visual identity continuum.
• Champion a high-performance environment and demonstrate commitment to the client's values: accountability, passion, integrity and respect.
• Deliver results in accordance with the client's behavioral competencies. Create an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Direct day-to-day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits.
• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Deep knowledge of product analytics and marketing tech stack
• Authentic, decisive, resilient, highly collaborative, and results-oriented
• 4-6 years of marketing management experience within a financial services environment
• Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically.
• Availability to work onsite in Old Toronto 5 days per week.

Benefits

Additional Information

Our Fortune 100 financial services client is seeking a Manager of Marketing Planning & Delivery to support their banking partner, a large Canadian national bank. This role will contribute to the client's next level of growth and expansion. The Details: Location: Downtown Toronto, ON (5 days per week onsite required) Duration: Approximately a 12-month consulting project with the possibility of extension (must be able to work on Blend's W2 without requiring employer sponsorship) Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

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