Senior Director, Marketing

Responsibilities

• Drive Pipeline & GTM Alignment: Own marketing's contribution to both new business and expansion pipelines. Partner with Sales to align campaigns across SMB, Mid-Market, and Enterprise segments.
• Lead Demand Gen & Growth Strategy: Orchestrate paid digital (search, social, display) and channel distribution. You will obsess over lead quality, funnel conversion, and CAC efficiency.
• Scale Lifecycle & ABM: Build and scale robust lifecycle marketing and Account-Based Marketing (ABM) initiatives. Collaborate with Account Management to drive retention, upsells, and cross-sell engagement.
• Activate GTM Programs: Partner with Product Marketing to turn positioning into executable, multi-channel campaigns. Ensure messaging is consistent and product priorities are seamlessly integrated into pipeline generation.
• Optimize Performance & Insights: In partnership with RevOps, define funnel metrics and attribution models. Use data-driven insights to optimize campaigns and inform future GTM investment decisions.
• Mentor and Lead: Guide and grow a high-performing team across Demand Generation, Digital Marketing, CRM/Lifecycle, and Marketing Operations.

Requirements

• The Experience: 10+ years of progressive marketing leadership in high-growth SaaS, ecommerce, or marketplace environments.
• The Expertise: Deep functional mastery of demand generation, performance marketing, and lifecycle/CRM marketing.
• Marketplace Savvy: A strong understanding of two-sided marketplace dynamics, specifically the interplay between B2B and B2C.
• Commercial Acumen: You understand revenue drivers and business economics. While you don't "own" the revenue number, you are commercially aware and results-driven.
• Collaborative Leadership: A proven track record of aligning Product Marketing and Sales organizations to drive unified outcomes.
• Data-First Mindset: You use data to inform decisions, optimize performance, and iterate rapidly in a test-and-learn environment.
• Agility: You thrive in fast-paced environments and have the execution skills to turn strategy into measurable business impact.
• What's good to have
• Background in online recruiting, job marketplaces, or HR tech.
• Experience evolving an organization from "lead gen" focus to a "pipeline-focused" performance engine.
• Experience in post-acquisition/integration environments or operating in global, multi-region businesses.

Benefits

Additional Information

We are looking for a performance-driven marketing leader who thrives at the intersection of demand generation, growth, and lifecycle engagement. BOLD is looking for a Senior Director of Marketing to serve as a central architect of our go-to-market (GTM) engine. About this team In this role, you won't just manage a team-you will partner with Sales, Product, and Revenue Operations to build a high-quality pipeline and accelerate growth for our global marketplace. You will be responsible for translating high-level business priorities into scalable, measurable programs that turn strategy into operational excellence. If you are a results-oriented leader ready to build a modern marketing function in a fast-paced environment, we want to hear from you.

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