Global Investment Effectiveness Programme Manager

About the role

As the Investment Effectiveness Programme Manager , you will be a key contributor within the CBIA Performance & Effectiveness team, reporting directly to the Global Investment Effectiveness Director . This role is responsible for the management and continuous innovation of Marketing Mix Modelling (MMM) within the Consumer & Business Insights & Analytics (CBIA) organisation. Part of Forge360, MMM is a centralised, global workstream leveraging data infrastructure, standardised processes & advanced modelling to deliver performance analysis and optimisation insights & recommendations, to drive improvements in investment effectiveness. This role will provide SME guidance to global, OU and local teams, and support the execution of the MMM programme, by partnering cross-functionally to ensure its successful launch & adoption. The successful candidate will facilitate the end-to-end process, from data discovery to results delivery, and support the OU teams in incorporating the MMM insights & tools into their media & marketing planning. One of the key responsibilit y of this role will be on driving capabilities built on MMM across the organisatio n. This role will work closely with the Global Investment Effectiveness Director and support the Senior Investment Effectiveness Managers.

Responsibilities

• Support s the end-to-end set-up and delivery of each quarterly cycle of MMMs, including initial engagement & kick-off (alignment on data requirement, deadlines, owners , model scope), coordinating with the modelling vendors & offshore team on resourcing and timelines
• Partners with D&T and Global Marketing Excellence teams as well as with OUs and Category teams - to ensure impact and actionability of results

Requirements

• Experience in applying an analytical approach to answering business questions and providing actionable recommendations, preferably within MMM
• In-depth knowledge of analytical practices and methodologies within the Consumer Goods Industry (FMCG/Consumer Healthcare) .
• Hands-on knowledge and understanding of syndicated data measures and attributes across diverse data landscapes, coupled with demonstrable experience in business intelligence and analysis
• Proven ability to work under tight timelines and prioritise among multiple projects, with strong coordination and project management skills
• E xperience with syndicated data providers (e.g., Nielsen/ Circana/IQVIA ) or other vendors for MMM/Price and Promo studies
• Job Posting End Date
• 2026-07-07
• Equal Opportunities

Benefits

Additional Information

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

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