Social AdOps Coordinator

Responsibilities

• Complete platform training and certifications to build foundational knowledge of major social advertising platforms, including Meta, TikTok, Snapchat, Pinterest, LinkedIn, Reddit, and others.
• Support the setup, launch, and management of paid social campaigns across multiple platforms.
• Follow client-specific naming conventions, tracking requirements, and campaign setup guidelines to ensure campaigns are accurately configured.
• Review trafficking requests and confirm all required campaign components are available, including creative assets, ad copy, landing pages, and platform details.
• Partner with Social Media teams, creative teams, and internal stakeholders to coordinate campaign assets, timelines, and launch requirements.
• Assist with campaign implementation, scheduling, and asset rotation while communicating launch status and progress updates.
• Perform quality assurance checks prior to launch to verify campaign settings, creative assignments, tracking implementation, and overall readiness.
• Assist with identifying and escalating campaign setup, tracking, or delivery issues to ensure timely resolution.
• Utilize PMG technology, including Alli, to support campaign execution and improve operational efficiency.
• Contribute to process improvements and workflow enhancements that increase quality, consistency, and team efficiency.
• Stay current on social media platform updates, industry trends, and emerging technologies.
• Explore and adopt AI, automation, and technology solutions that improve efficiency, accuracy, and quality of work.

Requirements

• Experience with Meta Ads Manager is highly preferred.
• Exposure to digital advertising, social media marketing, campaign management, or marketing technology through professional experience, internships, coursework, certifications, or personal projects.
• Strong attention to detail and organizational skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong written and verbal communication skills.
• Curiosity and willingness to learn new platforms, tools, and technologies.
• Interest in digital marketing, advertising operations, AI, and process optimization.

Benefits

Additional Information

We are PMG Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights-as well as its proprietary operating system, Alli-to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Professional proficiency in written and spoken English is required, including for resume submission and interviews. Who You Will Be Working With The Social AdOps Coordinator supports the setup, launch, and quality assurance of paid social media campaigns across multiple platforms. This role is ideal for someone who is detail-oriented, organized, eager to learn, and interested in building a career in social advertising. Working closely with Social Media teams and internal stakeholders, the Social AdOps Coordinator helps ensure campaigns are launched accurately, on time, and in accordance with client requirements and PMG best practices. Through hands-on experience, training, and platform certifications, this role will develop expertise in social advertising operations, campaign management, and emerging technology solutions. Key Areas of Focus Paid social campaign setup and execution Quality assurance and campaign accuracy Platform certifications and professional development Process improvement and operational excellence AI, automation, and technology adoption Collaboration and stakeholder communication

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