Director, Conferences Marketing

About the role

The Director, North America Campaign Marketing is a strategic leader responsible for translating Gartner C-Level Communities' global marketing strategy into scalable, high-impact campaigns across North America. This role leads a team of Campaign Marketing Managers focused on driving qualified demand, executive engagement, and community growth across Gartner's CIO, CISO, CDAO, CFO, CHRO, and CSCO communities. As a player-coach, this leader will combine strategic oversight with hands-on execution; ensuring campaigns are insight-driven, audience-centric, and aligned to Gartner's standards of excellence.

Responsibilities

• Drive Regional Campaign Strategy and Execution:
• Translate global marketing strategy into a North America campaign approach that supports business growth and community expansion
• Lead development of role-based, persona-driven campaign strategies grounded in Gartner research and client priorities
• Deliver integrated, multi-channel campaigns that drive: Qualified leads
• C-level engagement
• Community registrations and participation
• Operationalize segmentation strategies that reflect industry, role, and buying group dynamics
• Lead & Develop a High Performing Team:
• Manage and develop a team of North America Campaign Marketing Managers
• Serve as a player-coach, actively contributing to campaign strategy while elevating team performance
• Foster a culture of accountability, collaboration, and continuous improvement
• Establish clear performance expectations aligned to business outcomes and C-level member impact
• Partner Across Gartner C-level Communities:
• Collaborate closely with Community Program teams to align marketing with C-level engagement strategies and member value
• Partner with the International Campaign Marketing Lead to ensure consistency with global standards while helping to adapt for regional variances
• Work cross-functionally with Community, Content, Marketing Operations, Database, Design, Product, and Analytics to align priorities, messaging, and performance goals
• Deliver Measurable Business Impact:
• Own North America campaign performance with a focus on: Qualified Inbound lead contribution
• Conversion rates and funnel efficiency
• C-level audience growth and engagement
• Leverage data, testing, and insights to continuously optimize campaign effectiveness
• Communicate performance, insights, and recommendations to senior stakeholders
• Enable Scale & Operational Excellence
• Develop scalable frameworks and best practices for campaign execution across your NA portfolio of C-level communities
• Ensure alignment with Gartner C-level Communities' marketing operations, tools, and governance standards
• Identify opportunities to improve efficiency, personalization, and speed to market

Requirements

• 8-12 years in B2B campaign marketing, demand generation, or integrated marketing, preferably in a subscription, insights, or services-based business
• Experience marketing to senior executive audiences (C-suite strongly preferred)
• Proven success leading high-performing marketing teams and delivering measurable business results
• Experience operating within a global, matrixed organization
• Strong strategic mindset with the ability to connect research insights to marketing execution
• Deep expertise in audience segmentation, persona development, and lifecycle marketing
• Data-driven with strong analytical and performance management skills
• Exceptional stakeholder management and ability to influence across functions
• Comfortable operating at both strategic and tactical levels
• Strong communication skills with the ability to articulate impact to senior leaders
• #LI-DT1
• #LI-hybrid
• Who are we?
• At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
• Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
• What makes Gartner a great place to work?
• Our vast, virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.
• We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
• Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
• We invest in great leaders who bring out the best in you and the

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